Over 600 marketing players from leading brands to gather in Singapore this month at LEAD 2017
 
PR Newswire Asia
Oct 19, 2017
Category:

SINGAPORE, Oct. 19, 2017 /PRNewswire/ -- Customer loyalty, customer experience, data and analytics and digital marketing are key topics in the current marketing landscape. How do you get it all right and plan your strategy to increase revenue growth?

At LEAD 2017 (30 October - 1 November 2017, Suntec Convention Centre, Singapore), organized by Terrapinn, marketing players will be exploring the 4 key pillars of success: Loyalty, Experience, Analytics, Digital. The 4 tracks will be made up of case studies from leading brands and the latest technology innovators and the conference is expected to attract over 400 key marketing players. Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions.

The opening keynote plenary of Day 1 will feature a panel discussion between Jerry Daykin, Head of Global Digital Media Partnerships, Diageo, Kalli Swaik, Senior Marketing & Social Mission Manager of Ben & Jerry's and Aurelien Pallain, EVP of Performance Marketing, Lazada with Shufen Goh, Principal & Co-Founder, R3 as the moderator. They will be discussing on How technology can change marketing for the better.

On Day 2 of the conference, we will have Kristen Zavo, Director, Strategic Projects and Affiliate Partnerships, Luxottica North America sharing on Marketing to GenZ in the opening keynote plenary.

Confirmed companies in attendance include senior representatives from Zalora, Waze, Facebook, Ben & Jerry's, Luxottica, Snapcart, Shell, Diageo, Dominos, The Entertainer, Grab, Lazada and many more.

Apart from the two-day plenary conference taking place on 31 October - 1 November, there will also be a pre-conference workshop held on 30th October. This will be led by experts sharing marketing tips on 6 key markets in Asia: Malaysia, Thailand, Vietnam, China, Philippines and Indonesia. In a series of 1-hour sessions, they will provide an overview of key in-country digital marketing channels, the role of technology, programmatic opportunities, content marketing, mobile marketing and more, with examples of successful campaigns and key takeaways.

For more information, visit https://www.facebook.com/theleadshow/

About LEAD 2017
Date: 31 October - 1 November 2017

Conference opening hours: 09:00 am
Venue: Suntec Convention Centre, Singapore
Website:www.terrapinn.com/lead

About Terrapinn
Terrapinn is a business media company. Its products are trade exhibitions, conferences, training solutions and electronic and print publications. For more information, please visitwww.terrapinn.com.

Note: Press registration for the conference is compulsory and advance scheduling for speaker/ sponsor interviews is recommended. Final issuance of press passes is subjected to Terrapinn's discretion. For your press pass, please contact the following:

Gwenda Wong, Marketing Manager
Tel: +65 6322 2769
gwenda.wong@terrapinn.com

Source: Terrapinn Pte Ltd

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