Opening Tomorrow, Asia’s Leading Food and Hospitality Tradeshow HOFEX Hosts its Largest Edition Yet
 
May 06, 2019
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2,800+ international exhibitors from 74 countries and regions to exhibit at the four-day show at HKCEC from 7-10 May 2019

6 May 2019, Hong Kong --( ASIA TODAY )-- Making its hugely anticipated return to Hong Kong, Asia’s leading food and hospitality tradeshow HOFEX opens tomorrow at the Hong Kong Convention and Exhibition Centre (HKCEC), kicking off four days of exclusive product showcases, unrivalled networking opportunities and compelling events. Running from 7-10 May, HOFEX 2019 is set to be the largest edition yet, hosting over 2,800 exhibiting companies from 74 countries and regions, including 48 national and regional exhibiting pavilions, reaffirming the show’s position as the region’s most important meeting place for the hospitality industry.

Organised by UBM Asia, the largest tradeshow organiser in the region, and running alongside premier wines and spirits trade fair ProWine Asia and the Retail Asia Conference & Expo, HOFEX will occupy virtually every available exhibition space at the HKCEC, totalling more than 70,000 m2 across 17 halls. Guest of honour at the show’s opening ceremony will be The Honourable Paul CHAN Mo-po, GBM, GBS, MH, JP Financial Secretary, The Government of the Hong Kong Special Administrative Region, who will officially launch this year’s HOFEX at 11am tomorrow.

Hall 1 will house Bakery & Confectionery @ HOFEX, the coffee-focused Bean2Cup @ HOFEX, Foodservice Equipment & Catering Supplies and Tableware & Hospitality Supplies, Hospitality Technology and Hospitality Design. Halls 3 & 5 will host Food and Drinks from around the world, featuring Meat @ HOFEX as well as ProWine Asia. Hall 5 will also house the Retail Asia Conference & Expo (RACE), which will feature the latest catering and hospitality innovations, retail technologies and solutions, providing trade professionals with new opportunities to enhance operational performance.

In addition to the opportunity to sample and source an incredible array of products for the food and hotel industry, trade visitors will also be able to network strategically and easily with exhibitors, suppliers and buyers, as well as enjoying a variety of special events and competitions taking place across the show’s duration. This includes the Hong Kong International Culinary Classic, Mixed Barista Arts, Italian Cocktail Challenge, Chef Masterclasses, Wine Forum and a series of Exhibitor Forums.

“For 32 years, HOFEX has accommodated more and more exhibitors and buyers and allowed new food and hospitality ideas to foster and grow”, says Mr Michael Duck, Executive VP, UBM Asia. “To offer an even bigger range of wines and spirits to buyers at the show, we are once again partnering with Messe Düsseldorf to hold ProWine Asia. We recognise the interrelationship between the hospitality and retail sectors so HOFEX will also be held alongside Retail Asia Conference and Expo this year to introduce innovative retail technology and solutions to food and hospitality professionals.”

Walk-ins are available on-site, and visitors may register and pick up a pass outside Hall 1. The show is open to trade professionals and media only and visitors must be aged 18 or above. For further information, visit hofex.com. The 4-day show admission badge provides access to HOFEX, ProWine Asia and Retail Asia Conference & Expo.

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About UBM Asia
UBM Asia is a leading B2B information services group and the largest B2B Events organiser in the world. Please visit http://www.ubm.com/asia for more information about our presence in Asia.

About HOFEX
Remarking 32 years of excellence, HOFEX – Asia’s Leading Food & Hospitality Tradeshow, has been taking the industry on numerous extraordinary journeys of culinary delicacies from all over the world, bringing the most comprehensive selection of Food & Drinks, Hospitality Equipment & Supplies products to Asia.

About Retail Asia Conference & Expo
As the leading retail exhibition in Asia, RACE is proudly recognised as the MUST-JOIN event among the industry’s most influential retailers and buyers. RACE features three focus areas: Retail Technology, Retail Design & In-Store Marketing and Internet Retailing, as well as various onsite educational seminars and networking events.

About ProWine Asia
Co-organised by Messe Düsseldorf China Ltd. and UBM Asia, ProWine Asia 2019 will continue to be held as part of HOFEX 2019 - leading trade show for food and hospitality in the region
Continuing successful cooperation with food and hospitality, ProWine Asia 2019 will bring a diverse assemblage of established international labels while offering the best practices, credibility and global recognition brought about by ProWein Düsseldorf – the World's leading international trade fair for wines and spirits.

Show details for HOFEX, ProWine Asia and Retail Asia Conference & Expo:

Dates and opening times:
7-9 May 2019: 10:30 – 18:30
10 May 2019: 10:30 – 17:00

Location:
Halls 1, 3, 5
Hong Kong Convention & Exhibition Centre

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