Golden Pin Concept Design Award 2018 Partners with Backer-Founder
 
May 10, 2018
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May 10, 2018 --( ASIA TODAY )-- This year, the Golden Pin Concept Design Award (GPCDA) increases its quota for Design Mark recipients, and raises the Best Design cash prize to over US$13,000. In addition, GPCDA partners with Taiwanese crowdfunding consultancy Backer-Founder. The partnership aims to help winning designers bring their design concepts to market via crowdfund-ing.

Thanks to Backer-Founder, all Design Mark recipients can join a free crowdfunding workshop where they will learn how to execute a successful crowdfunding campaign. Furthermore, GPCDA Best Design winners will receive one-on-one crowdfunding campaign services to help make their dreams come true. So many young designers look to crowd-funding as a route to market. Through crowdfunding, designers can connect with consumers and gain vital feedback from the marketplace. For example, GPCDA 2016 Best Design winner, Lai Zi Na Li is a moveable type stamp that suc-cessfully crowdfunded over US$95,000 after winning the award, which was 1707% of its crowdfunding goal. The 2015 Best Design winner, Memento also successfully crowdfunded after winning the award.

Backer-Founder is Taiwan’s first crowdfunding consultant company, established in 2014. The company consults for over 100 clients in Taiwan and overseas, helping to fulfill creative concepts and execute crowdfunding campaigns. Its clients come from various sectors including design, film, new media, social impact, and technology. The company boasts a 90% success rate at crowdfunding. In partnership with Backer-Founder, GPCDA aims to discover new design concepts and realize their potential on the market. Design Mark winners will learn step-by-step how to make their prod-ucts more attractive for consumers, set meaningful goals, and how to build a powerful social media marketing strategy. Best Design winners receive tailored, one-on-one crowdfunding services, working directly with the consultancy.

In partnership with Backer-Founder, the GPCDA offers a chance for international designers to bring their design con-cepts to market in the Greater China region. The global Chinese-speaking community is the world’s largest diaspora and around 1.2 billion people, which is 16 percent of the world’s population, speak Chinese as a first language (Chinese Academy of Social Sciences, 2012).

Call for Entries
The GPCDA 2018 Call for Entries opened in March and so far it has received entries from designers in Hungary, Indo-nesia, Poland, USA, UK, Hong Kong, Malaysia, Singapore, Taiwan, South Korea, and China. Entry is free of charge, and the deadline is June 21 at 5pm (GMT+8). Seize the moment and send in your design concepts!

Products and projects entered into the GPCDA must not be available on the market within the year of the award. There is no restriction on the nationality or occupation of entrants, students and professionals are all welcome to enter. There is no entry fee. The four categories are Product Design, Visual Communication Design, Packaging Design, and Spatial Design. There is no restriction on the number of entries an individual can make. The judging procedure begins from Preliminary Selection in July, Secondary Selection in August, and Final Selection in September. The Design Mark win-ners will be announced at the end of September, and Best Design winners at the end of November. For more infor-mation, please visit the official Golden Pin Design Award website: goldenpin.org.tw/en/pgpnyg2.asp

Event #概念成真
On May 20 at Not Just Library, three GPCDA Best Design winners share their stories of challenge and success.
• 2015 Best Design winner, Memento by Bryan S.P. Leung
• 2016 Best Design winner, Lai Zi Na Li by Wang Chieh-Ying and Wang Man-Lin
• 2017 Best Design winner, Cream Mincho by Shih Bo-Han

Memento and Lai Zi Na Li both executed successful crowdfunding campaigns after winning GPCDA, while Cream Mincho is currently in the planning stage. Each designer will share their step-by-step experience of crowdfunding, and ultimately how they brought their design concepts to life.

The title of the event is #概念成真 (gainian chengzhen) “make your dreams come true”. The event will be held at Not Just Library in Songshan Cultural and Creative Park on May 20 from 2.30pm to 4.30pm. To register for the event, please signup on Accupass: accupass.com/event/1805090723351972979000

About the Golden Pin Design Award Group
The annual Golden Pin Design Award is the longest-running international design award that celebrates products or pro-jects expressly created for and within huaren (Chinese-speaking) communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market.

The Golden Pin Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan. The Golden Pin Design Award Group is executed by the Taiwan Design Center and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.

For more insight into what it means to design for huaren communities, visit:designperspectives.org/

For the latest news on the Golden Pin Concept Design Award, visit:
Official Website:GoldenPin.org.tw/en/
Facebook:facebook.com/GoldenPinConcept/
Instagram:instagram.com/GoldenPinConcept/
Weibo:weibo.com/GoldenPinDesign
WeChat: 金点设计奖

International Media Enquiries
Daniel Cunningham
International Project & PR Marketing Manager, DDG
daniel.cunningham@ddg.com.tw
+886 2 23117007 x 402

Registration Enquiries
Janice Cheng
Project Manager, Taiwan Design Center
janice_cheng@tdc.org.tw
+886 2 27458199 x 335

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