SIMA ASEAN Thailand 2018’s success cements it as the leading show in the region
 
Impact
Jun 22, 2018
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June 2018, Bangkok, Thailand – SIMA ASEAN Thailand 2018 (“SIMA ASEAN”), the Southeast Asian agri-business show, concluded its fourth edition on a high note, gathering agri-business players across the world, including Thai farmers, Asean area buyers, dealers, key machinery manufacturers and industry associations. Moreover, the addition of the National Farmers Forum, for the first time in Thailand, strengthened and cemented SIMA ASEAN as the leading show in the region.

“SIMA ASEAN has been great! We were looking to expand our business in Southeast Asia, and we’ve met many quality prospects in this exhibition,” said Duanghathai Phongsaphan, Country Manager, CNH Industrial (Thailand) Limited.

Held at IMPACT Exhibition and Convention Center, Bangkok, Thailand, SIMA ASEAN was attended by some 9,000 agricultural professionals from 30 countries, as well as more than 200 exhibiting companies and brands. The event also attracted 118 top buyers from all over Asia including Myanmar Paddy Producers Association, Nongkhae Agriculture Cooperative, Cambodia Business Association and Vietnam Farms and the Agricultural Enterprises Association.

“We have met potential suppliers through the business matching program and we believed that their products would add value to our company. The food processing and greenhouse showcases gave us a very good impression about the tradeshow,” mentioned one of our international buyers from Malaysia, Mr. Ngu Ming Ho, Agro Division Manager, Pansar Company.

AXEMA’s International Department Manager, Valerie Lescaut, said, “ASEAN countries are important to us because there are many opportunities to develop the agricultural businesses together. AXEMA, as a French farm machinery Manufacturer Association, representing more than 230 members, identifies Thailand as the top client for our agriculture equipment in France.”

First-time exhibitor, Mr. Kriengsak Asavarat, Managing Director, Subthawee Engineering Co., Ltd, official dealer and distributor of YTO International, Ltd (Champ), added, “We decided to participate in SIMA ASEAN at the last minute, and I’m very happy that we did! Our goals were to increase market presence and brand awareness in Southeast Asia. We’ve had success over these three days and we look forward to returning again in 2019.”

“This edition has been very positive for MANITOU Group. Visitors have shown their enthusiasm and interest towards our products. We have established many qualified leads with professionals coming from ASEAN, especially from Malaysia, Philippines and Vietnam. The National Farmers Forum held concurrently with the show enabled us to promote our brand to many local farmers”, concluded returning exhibitor, Mr. Mathieu Procureur, HR & Marketing Projects Specialist APAC, MANITOU Group.

Visitor attractions a hit

The National Farmers Forum, hosted by the Ministry of Agriculture and Cooperatives (“MOAC”), brought together more than 2,000 heads of cooperatives, farmers and industry professionals from Bangkok and the surrounding provinces. The informative session including topics such as Thailand 4.0 for the agriculture industry and best techniques for livestock, serves to educate and provide knowledge for the country’s agriculture sector to progress.

Making a debut this year was the 972sqm MOAC Machinery Showcase. Visitors came up close and personal with an array of products, equipment and processes from the different departments in the MOAC.

Visitors spoke and networked with experts in the various seminars, which were held in both English and Thai. Speakers for this year included the Royal Thai Air Force; and the United Nations Economic and Social Commission for Asia and the Pacific.

With the success of this edition, the organisers are now looking ahead to the next one in 2019. The SIMA Network gathers three international agribusiness shows covering three continents: Europe with SIMA Paris, Africa with SIPSA-SIMA and Asia with SIMA ASEAN.

SIMA ASEAN is jointly organized by Comexposium Group, AXEMA and IMPACT Exhibition Management Co., Ltd.

 
 
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SILMO Bangkok 2018 presents new chapter in ASEAN’s optical and eyewear industry
 
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Jun 22, 2018
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Bangkok, Thailand 20 June 2018 --( ASIA TODAY )-- SILMO Bangkok 2018 kicks off today with the aim to promote Thailand as the regional stage for manufacturers, dealers and distributors to showcase their latest eyewear collections, lenses, equipment and business services to optical professionals in the ASEAN region. More than 250 local and global companies and brands gather at SILMO Bangkok 2018. In addition, seminars focusing on current sales and digital marketing trends are held concurrently. Over 4,000 visitors from optical chain stores and retailers from ASEAN are expected to attend the expo. SILMO Bangkok 2018 opens its door from today until 22 June 2018 at Hall 4, IMPACT Exhibition Center, Bangkok, Thailand.

Mr. Panuwat Triyangkulsri, Deputy Director General Department of Industrial Promotion (“DIP”), Ministry of Industry of Thailand, presided over the official opening ceremony together with Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd. (“IMPACT”); Ms. Amelie Morel, SILMO Association President; and Ms. Kanokporn Damrongkul, Director of Exhibition Department, Thailand Convention and Exhibition Bureau (“TCEB”).

Mr. Panuwat Triyangkulsri, Deputy Director General, DIP, Ministry of Industry of Thailand, revealed “The Ministry of Industry has encouraged investment and development on major industries and scaling up development of new sectors with the aim to create a well-balanced local economy to compete on a global scale and withstand global challenges. To further this aim, DIP is setting up the Thailand Industrial Design Center at Soi Tri-mit, Kluaynamthai, intended to encourage the integration of product design and global value chain. In addition, DIP joined hands with IMPACT to organize the ‘SILMO Bangkok Eyewear Design Contest 2018’. The winner will showcase his/her eyewear design works at SILMO Paris 2018, to propel Thailand's young designers into the global arena.”

Mr. Loy Joon How, General Manager, IMPACT, said, “SILMO has been organized in Paris for over 50 years and it is one of the world’s most important optical trade exhibitions. Building on SILMO Paris’ longstanding success, we are pleased to present SILMO Bangkok 2018, the first ever edition of SILMO to be held in Southeast Asia. SILMO Bangkok 2018 is organized with the unique theme, ‘Business Meets Fashion’, featuring new collections, the latest products, technologies and solutions from over 250 global brands from countries including France, Taiwan, South Korea, Singapore, China, Hong Kong and Thailand.”

“A highlight feature is the SILMO Pop-Up Store, a special zone showcasing selected collections and iconic products from various brands. In addition, there are several free-to-attend seminars conducted by renowned speakers, covering various topics including increasing sales leads with digital marketing; upgrading selling techniques; how big data is driving marketing strategy to gain positive sales approach of progressive lenses; as well as a panel discussions on “Hi-end lenses - the technological innovation in the industry 4.0 era”. Be ready to be inspired by 15 up-and-coming designers of the SILMO Bangkok Eyewear Design Contest 2018. Knowledge exchange is a key component - we are working with The Association of Thai Optometrists to organize a comprehensive educational and accreditation program for optical professionals.” Mr.Loy added.

Ms. Amelie Morel, President, SILMO Association, said, “The SILMO Association, founded in 1967, brings together French optics and eyewear manufacturers. For the past 50 years, SILMO Paris has been carving out a niche as the flagship trade fair for optical and eyewear professionals. Building on SILMO Paris’ longstanding success, SILMO family has extended their reach into the new promising markets in ASEAN. With strong economic development, a growing middle class population and a youthful and fashionable population, SILMO Bangkok is poised to be the gateway to ASEAN, tapping into a vibrant and growing eyewear market. SILMO Association is proud to support SILMO Bangkok 2018 to become the most comprehensive trade platform in ASEAN.”

Ms. Kanokporn Damrongkul, Director of Exhibition Department, Thailand Convention and Exhibition Bureau (TCEB) said “Thailand has been ASEAN’s leading exhibition platform. With a mission to support, promote and develop Thailand’s MICE industry, TCEB is proud to welcome and support SILMO Bangkok 2018 as a platform to feature eye-glasses and lens product, including tools and equipment for optic enterprises. TCEB believes SILMO Bangkok 2018 will be instrumental in growing eyewear business and product development in Thailand and be a part in driving Thailand’s trade fair industry to become a business platform to tap into ASEAN market in line with TCEB policy. Toward this end, TCEB has developed various support schemes for trade fair stakeholders. Connect Businesses campaign aims at attracting trade visitors from ASEAN+6 countries, while Exhibiz in Market campaign aims at bringing in national pavilions. The campaign Pitch for Boom supports venue operators in Thailand to attract new shows and SILMO Bangkok 2018 is one event under this campaign”.

SILMO Bangkok 2018 features a comprehensive range of products and services including frames, lenses, equipment and business services – started today until Friday, 22 June 2018 during 10.00 am – 6.00 pm. at Hall 4, IMPACT Exhibition and Convention Center, Bangkok, Thailand.

For more information, please visit www.silmobangkok.com

- ASIA TODAY News Global Distribution http://www.AsiaToday.com

 
 
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Top MLM companies choose Thailand as event hub for business and distributor development activities
 
Jun 19, 2018
Category:

The growth of Thailand's direct selling industry seen by top MLM companies as a key factor that makes the country a hub for their corporate’s events. Later this year, more than 40,000 top distributors from overseas-based MLM companies will be coming to convene in Thailand. Meanwhile, Thailand Convention and Exhibition Bureau (Public Organization ) or TCEB is confident that the rising trend of the MLM business will drive the incentive sector in MICE industry to hit a revenue target of 22billion baht at the end of the fiscal year 2018.

Mr. Scott A. Lewis, Chief Visionary Officer of Jeunesse Global, an international multi-level marketing company, said that the company will organise the Jeunesse Expo World Tour 2018 in Thailand this year. The event, which will be held under the theme ‘Thrive’, is to take place in Bangkok during 20-23 September 2018 at the IMPACT Arena and Hall 1-2 IMPACT Exhibition and Convention Center. This event is the annual celebration for Jeunesse Corporate and Jeunesse Distributors to revel in the spirit of our joint accomplishments. With more than 12,000 attendees from the Asia Pacific Region and India, the Jeunesse Expo World Tour 2018 will be a key platform that gives our distributors opportunities to get an update on the Year 2019 marketing trends, key business-building tactics, and learn about our new products. In addition, it provides an interactive platform in a high-energy environment which will inspire distributors and strengthen their business network.

“Jeunesse Global is rapidly growing in the Asia Pacific countries. We are experiencing a tremendous growth which is almost 100% increase in every market. With the fact that Thailand recorded the highest growth in the region and the country is the first market that we launched our intensive marketing campaigns, we choose Thailand as the venue for our annual convention in the Asia Pacific for the 2nd consecutive years. With the incentive and in-kind supports from TCEB, we are confident that the Jeunesse Expo World Tour 2018 in Thailand will be a memorable and endearing success,” said Mr. Scott A. Lewis.

Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, said that “TCEB is pleased to welcome these top incentive events to Thailand. All of the attendees are top distributors, they are all champions. By having these top distributors to convene and develop the business strategies in Thailand, it will undoubtedly benefit their Thai members and the country’s direct selling industry. In the same time, these events will promote and emphasise the awareness of Thailand’s MICE industry as well.”

In the fiscal year 2017, Thailand welcomed 1,276,411 MICE travellers which generated 104.64 billion baht of revenue to the country. Of these figures, 259,901 were travellers who joined conventions in Thailand and generated 24 billion baht in revenue. Meanwhile, 271,793 were incentive travellers and helped contribute 16 billion baht in revenue. Thailand’s top five incentive markets are China, India, Malaysia, Singapore and Indonesia respectively.

“With TCEB’s continuous campaigns and the strong awareness of Thailand as a business and leisure destination, TCEB foresees that Thailand will welcome 285,000 incentive travellers which generate 23billion baht in revenue to the country by the end of the fiscal year 2018”, said Mr. Chiruit.

Having these top MLM’s events to take place in Thailand helps to emphasise the country’s position as the destination for global incentive events. They give opportunities for Thailand’s MICE industry to showcase the capability to the event’s hosts, international delegates, and organisers which will also increase a chance for the country to be re-selected as the host venue for their future events. The upcoming incentive events which will take place in Thailand this year are: the Herbalife North Asia Extravaganza 2018 with 10,000 attendees which will be held 7-10 June at the IMPACT Exhibition and Convention Center; the 2018 JM Top Incentive Seminar Thailand with 3,500 attendees which will be held during 6-10 May in Pattaya; the Yofoto’s seminar with 4,000 attendees which will be held during 4-10 June in Bangkok and Pattaya; and the Infinitus’s seminar with 10,000 attendees which will be held during 6-16 June in Bangkok and Pattaya. It is expected that there will be more than 40,000 delegates who join the incentive events in Thailand this year.

###

Contact Details

For further information, please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organizatio)

Ms Parichat Svetasreni Tel: +662 694 6009 Email: parichat_s@tceb.or.th
Ms Paniyada Mulalin Tel: +662 694 6091 Email: paniyada_m@tceb.or.th

- ASIA TODAY News Global Distribution http://www.AsiaToday.com

 
 
Medical Devices ASEAN 2018 drives Thailand’s ambition to become the medical hub of Asia
 
Impact
Jun 14, 2018
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Bangkok, Thailand, June 2018 --( ASIA TODAY )-- IMPACT Exhibition Management Co., Ltd. (“IMPACT”), strongly supported by the Ministry of Public Health, as well as numerous medical and healthcare related, presents Medical Devices ASEAN 2018 (“MDA 2018”) - the international exhibition and academic congress on medical devices, technologies, services and general healthcare. This trade exhibition features a comprehensive range of products and services, including general surgery; orthopedic surgery and rehabilitation medicine; radiology and diagnostic imaging; medical laboratory; IT in healthcare; and medical instruments and consumables. More than 150 exhibitors and 4,000 medical and healthcare professionals are expected to attend the three-day event. The event will be held from 11 to 13 July 2018, at hall 1-2, IMPACT Exhibition Center, Bangkok, Thailand.

The medical devices and equipment industry is among the New S-Curve targeted industries, established by the government to strengthen Thailand’s competitive potential in becoming the “Medical Hub of Asia” and a medical devices export center; in compliance with the Thailand 4.0 policy, in which the market for medical devices is expected to grow at 8.5 to 10% per year.

Comprehensive information and advice by Ministry of Public Health at MDA 2018

Ms. Korrapat Trisarnsri, Director of Medical Device Control Division for Food and Drug Administration, Ministry of Public Health, said “The Food and Drug Administration (FDA), with the role of regulating, monitoring and overseeing medical devices to meet quality, safety and efficacy as standards in accordance with international laws, has a mission to promote and enhance international competitiveness of all medical device stakeholders and non-government parties, including manufacturers, dealers and distributors, in Thailand. At MDA 2018, FDA will be offering comprehensive information and advice to researchers, innovators and inventors on how to have their innovations and products legally approved by the FDA: from product testing/diagnosis; establishment registration; product registration and licensing via e-submission system; assembling and submission of the required information as evidence of conformity of medical device through the Common Submission Dossier Template (CSDT) advertising and promotion guidance; to exporting medical devices. These activities aim to strengthen the capability of medical device entrepreneurs in manufacturing, supplying, exporting or importing medical devices, as well as to enhance the potential of medical and healthcare professionals; thus, prepping Thailand to become the medical hub of Asia.”

Mr. Siri Srimanorot, Director, Radiation and Medical Devices Division, Medical Sciences Department, Ministry of Public Health, said “The Department of Medical Sciences will be participating in MDA 2018, in the consultancy clinic dedicated to provide guidance for international standard medical devices testing services by recognized accredited testing laboratories, such as ISO/IEC 17025 or ISO 15189, for analysis and testing of physical properties, chemical properties, microbiology, and compatibility; as well as blood borne disease diagnostic kits, including HIV diagnosis kits, Hepatitis B diagnosis kits and Hepatitis C Virus diagnostic kits. The test results are required for the application of the Certificate of Manufacture, Import Certificate and Free Sales Certificate for medical devices from the FDA or for quality assurance of the product, such as surgical gloves, blood bag, infusion tube, which is available at no cost.”

Medical Devices: a new investment opportunity in Thailand

Ms. Krongkanoke Managitjonggol, Director of Industrial Linkage Development Division, Thailand Board of Investment (BOI), stated that “BOI has the core roles and responsibilities in promoting valuable investment with both tax incentives and non-tax incentives through BOI Investment Promotion Policies; of which include promoting medical devices industry, being one of the New S-Curve targeted industries, to position Thailand as the medical hub of the region. Thailand has a strength with an excellent medical foundation that includes world-class medical facilities, premium healthcare services at highly competitive prices, qualified healthcare specialists and various internationally accredited medical facilities. Holding onto the mission of promoting investment that helps enhance national competitiveness in the medical devices industry and to uncover the potential of Thai medical device industry to the international exhibitors, BOI will be hosting Medical Industry Networking at MDA 2018. The objective is to build networks between investors; entrepreneurs, both local and international; and public organizations related to medical devices industry to develop knowledge and understanding, and create investment concentration in accordance with regional potential, as well as push Thailand forward to become the medical hub of Asia.”

MDA 2018 in response to Thailand 4.0

Mr. Preecha Bhandtivej, President, Thai Medical Device Technology Industry Association (“THAIMED”), said that “THAIMED was established with the main objective of assembling all businesses related to medical devices, including manufacturers, suppliers, dealers and distributors in the Thai medical devices industry; following Thailand 4.0's strategic policy of including medical device in the S-Curve, a value-based economic model driven by innovation, technology, and high-value trade and services. MDA 2018 serves as a platform to bring together the producers, distributers, buyers, and medical professionals, to develop business networks; to generate new ideas and innovations; and to leverage the business. THAIMED will also be speaking on the topic, ‘The Future Exploration of Forthcoming Challenges and New Possibilities for Thailand's Medical Devices Industry’ to enhance potential of the medical device stakeholders.”

MDA 2018 – the all-encompassing trade platform

Mr. Loy Joon How, General Manager, IMPACT, said that “MDA 2018 offers an all-encompassing trade platform for the manufacturers, suppliers, dealers and distributors involved in the medical device industry to showcase their products. We are expecting more than 150 companies and brands from across the world, including America, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Singapore, South Korea, and Taiwan. In addition, the ‘MDA Congress’, in collaboration with the Royal College of Orthopaedic Surgeons of Thailand; the Radiological Society of Thailand; the Nurses' Association of Thailand; Association of Medical Technologists of Thailand; Thai Medical Informatics Association; and Thai Association for Medical Instrumentation, is a series of academic conferences held alongside MDA 2018, to enhance and develop the potential of medical and healthcare professionals. Some of these conferences also provide credits for the continuing professional development of healthcare professionals.”

For more information, please visit www.medicaldevicesasean.com

Media Inquiry
---------------------
IMPACT Exhibition Management Co. ltd.
Nicha Akaramethakul
02833-5290
nichaa@impact.co.th

 
 
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Asian Paper & Tissue World Bangkok 2018 Opens its Doors
 
Jun 07, 2018
Category:

BANGKOK, June 6, 2018 /PRNewswire/ -- Asian Paper & Tissue World Bangkok, the premier platform to meet leading industry players in the sector of the Pulp, Paper, Tissue, Packaging and related industry supplies, is opening its doors today, Wednesday, 6 June at BITEC, Bangkok, Thailand.

Over 100 exhibiting companies from 18 countries are all set to showcase their latest technologies and solutions on the show floor. Exhibitor profiles of industry suppliers range from paper converting machineries, tissue packaging machineries, stock preparation, bleaching chemical solutions to sanitary product OEM manufacturing and many more.

As of 1 June 2018, 1325 trade visitors from 77 different countries have pre-registered to visit the 3-day trade show.

Asian Paper & Tissue World Bangkok 2018 signals the first joined forces of two long-standing brands, each bringing with them over 20 years of success history and a diverse and robust pool of exhibitors and visitors. The combined synergies offer exclusive and invaluable business opportunities to all regional and international industry players operating in the sector of the Pulp, Paper, Tissue, Packaging and related industries.

Alongside the trade show is a 3-day conference featuring over 20 presentations under the theme of "Shaping Success: Strategies for Sustainable Growth in Paper, Packaging and Tissue".

Tissue is ascendant, and packaging boosted by evolving consumer habits. But what of other grades such as graphic and specialties? The conference will explore the factors which will determine paper's trajectory and how to optimise manufacturing resources to achieve sustainable growth and ultimately save costs.

President of TPPIA opening Asian Paper & Tissue World Bangkok Conference

Mr. Wichan Jitpukdee, the president of The Thai Pulp & Paper Industries Association (TPPIA), will deliver the opening address at the conference at 11am on Wednesday, 6 June, with a presentation entitled "Growth and Innovation: The Pattern for Thailand's Future". To sustain the industry, we need to keep up with technology and innovate throughout the value chain. This presentation will highlight what shapes the growth and the future of the paper industry in Thailand.

The conference will take place on the show floor and will be divided over three days, with one day dedicated to the Senior Management Symposium and two days to the New Applied Technology Sessions. As of 1 June, 75 delegates have confirmed their registration to the conference sessions.

Non-Woven Pavilion

For the first time, an entire pavilion dedicated to non-woven products will be featured on the show floor. Exhibitors in this industry segment hail from China's Fujian province and are leading OEMs and ODMs supplying a variety of products including household paper, adult and children's diapers, sanitary napkins and other types of products for at-home usage but also for away-from-home in healthcare and construction industries. The Non-Woven Pavilion is organised in collaboration with Fujian Sanitary Products Chamber Commerce

The exhibition will be open to trade visitors from 10am to 6pm on 6 and 7 June, and from 10am to 4pm on 8 June.

Asian Paper and Tissue World Bangkok 2018 is supported by the following industry associations:

  • The Thai Pulp and Paper Industries Association (TPPIA)
  • Australian and New Zealand Pulp and Paper Industry Technical Association (APPITA)
  • The Association of Indonesia Pulp and Paper Industries (APKI)
  • Chinese Taipei Paper Industry Association (CTPIA)
  • Indian Agro & Recycled Paper Mills Association (IARPMA)
  • Japan Technical Association of the Pulp and Paper Industry (JTAPPI)
  • Myanmar Pulp and Paper Industry Association (MPPIA)
  • Malaysia Pulp and Paper Manufacturers Association (MPPMA)
  • Technical Association of the Pulp and Paper Industry of Southern Africa (TAPPSA)
  • Vietnam Pulp and Paper Association (VPPA)

    For press enquiries, please contact Yew Lei Ching at leiching.yew@ubm.com. For more information on the event, please visit www.asianpapershow.com.

    About Asian Paper - Established since 1992
    Asian Paper is the largest ASEAN event serving the global pulp, paper, packaging and related industries. It gathers key industry players to meet face to face and discuss the latest innovation, industry trends and offerings of cutting-edge products and services through its exhibition and conference. The Asian Paper exhibition focuses on the Paper industry, covering the entire value chain, from pulp, chemical, adhesive, machinery, parts, converters to paper and packaging products and services across the three-day event. www.asianpapershow.com

    About Tissue World - Established since 1993
    Tissue World is the leading global event serving the tissue industry worldwide. With trade shows in Istanbul, Milan, Miami, São Paulo and Bangkok, it offers an integrated platform consisting of exhibitors, conferences and a magazine providing an unmatched offline and online place to do business, exchange ideas and learn, all year around. www.tissueworld.com

    CONTACT:
    Yew Lei Ching
    Phone Number: +65 62336643
    Email: leiching.yew@ubm.com

    Source: Asian Paper & Tissue World

  •  
     
    TCEB and NIA join forces to elevate Thailand’s brand image on innovation
     
    Jun 04, 2018
    Category:

    Thailand Convention and Exhibition Bureau (Public Organization) or TCEB and National Innovation Agency (Public Organization) or NIA embark on a mission to elevate Thailand as a MICE leader in the world arena. Through a joint campaign so-called ‘INNOVATION THAILAND’, in alignment with the Thailand 4.0 Policy, Thailand’s innovative projects will be displayed at MICE marketing promotion events in Thailand and overseas countries. Aiming to build a brand image for Thailand that enhances the attribute of innovation, the partners also agree to establish the ‘Innovative District’ in MICE Cities to stimulate the distribution of income and develop innovation capability for MICE professionals. The collaboration is aimed to create a value-add for MICE industry, increase more MICE events, and use innovation-driven events to build the local economy.

    Mr. Chiruit Isarangkun Na Ayuthaya President of TCEB said that MICE industry is recognised as one of the service sectors which play an essential role in driving the country’s economy. The industry can utilise innovation as a tool to enhance the competitive capabilities and distribute prosperity and income to different parts of the country. TCEB has the policy to strengthen and develop innovation together with intelligent information to increase the sustainable competitiveness of Thailand’s MICE industry by the year 2022. In accordance with the policy, TCEB's MICE Intelligence and Innovation Department has been established to strengthen the sector through the information and innovation. The department is determined to develop solutions and applications to facilitate event organisers as well as business event attendees, Furthermore, it has missions to provide the guidelines for innovation-related events, establish partnership with alliances in the innovation industry which are in both domestic and international levels in order to collaborate, exchange knowledge, and drive the innovation to support the MICE industry.

    “With the aim to encourage and elevate MICE as a model industry for promoting intelligence and innovation, together with the intention to increase the sustainable competitiveness of Thailand MICE industry, TCEB and National Innovation Agency (NIA) signed a memorandum of understanding to enhance MICE industry through innovation and promote Thailand as a MICE hub that uses innovation to drive the local economy through business events. Both parties intend to jointly develop and improve the knowledge and income distribution to different regions through the marketing promotions, the development of MICE Cities, and the development of MICE professionals and MICE venues.”

    Under the MOU, TCEB and the NIA share common objectives in promoting innovation through MICE business. With a 5-year term of the initial implementation, the "INNOVATION THAILAND" campaign will be enhancing development in key areas which are: Innovation Promotion: To promote and elevate Thailand as a MICE leader in the world arena with the use of innovation through MICE road shows and tradeshows in Thailand and overseas countries; Innovation District: To promote the area-based innovation through the development of "MICE City". The aim is to create the distribution of prosperity and income to the locals by using MICE activities to drive the creation of a business and service environment together with the use of the innovation as a basis of stakeholder collaboration to create sustainable development in the area; and Innovation Capability: To develop and increase the innovation capability for MICE professionals at all levels through the "MICE Academy" which will enable these professionals to apply innovation to increase the value-add for MICE industry.

    Dr. Pun-Arj Chairatana, Executive Director of NIA, said that “The NIA has a comprehensive operation of the innovation developments in a variety of areas which respond to the change of today’s critical context. The five key areas are: The development of the entrepreneurs to increase the innovation capability and enhance skills in technology and innovation management for all levels through training activities and the enhancement of entrepreneurship; The development of innovation companies through different mechanisms including financial support, business consultant, and marketing expansion; The reduction of income inequality through the use of technology, creativity, and the distribution of basic infrastructures to increase the opportunity for all areas to access innovation; The establishment of awareness on the innovation in civil society to raise the recognition and the application of innovation for further development in different areas, and; The development of knowledge and database through studies, surveys, analyses, and academic evaluations to seek for issues, trends, and development of innovation which respond to what the country needs. This area also includes the creation of evaluation systems and tools that support the implementation of other areas through the development of IT innovation.”

    “This collaboration is aimed to promote and elevate Thailand to be the MICE leader in the global area. Through the campaign so-called “INNOVATION THAILAND”, the activity will establish the country’s brand image on innovation attribute and also encourage the use of innovation to develop MICE activities and stimulate the local economy which is in line with the Thai Government’s Thailand 4.0 Policy. The campaign enhances the use of technology as a tool to drive MICE industry to meet the international standard and to become a hub for MICE business. It will raise the potential and innovation capability in the local areas through the establishment of Innovation District, which is aimed to create income distribution by integrating the collaboration from public and private sectors. Furthermore, the partnership between NIA and TCEB will enhance the development of human resource in MICE sector though series of training and seminar conducted by NIA Academy. The aim is to create the new generation of MICE entrepreneurs who can apply the innovation to increase the value-add for MICE industry,” added Mr. Pun-Arj.

    Mr. Chiruit said, “The 5-year collaboration is expected to benefit Thailand’s MICE industry in term of the income distribution and the development of human resources which will be a key element to enhance the sustainable use of the innovation. The examples of successful projects conducted by TCEB’s MICE Intelligence and Innovation Department in the past are such as SMART MICE Innovation Awards: co-creation camp at the Knowledge Exchange Center; Service Design Workshop with MICE entrepreneurs; and SMART MICE Innovation Award. Meanwhile, the upcoming projects in the pipeline include the development of MICE Intelligence Website and Smart Biz Application (Phase II). Besides, TCEB and NIA plan to co-organize the Startup Idea Competition: Pro-league@ITW as well.”

    The first collaborative project between TCEB and NIA under the MOU is “Triple B: Digitalization in Bleisure Business Boom” which is aimed to promote MICE industry through the innovation at the Startup Thailand 2018. It will be the first time for Thailand’s MICE sector to join hand with the Startup network on a joint mission to seek new ideas to enhance MICE travellers’ experience. The primary objective is to use the Digital Service Design and Innovation to drive the industry into the Smart MICE and keep up with the rapid change in the digital world. The event will be held on 17 May, 15.00 – 18.00 hrs., at the Bouncy Stage, Hall A - Queen Sirikit National Convention Center (QSNCC). Online registration opens now at  www.Startupthailand.org.

    ###

    Contact details

    For further information please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization)

    Ms Parichat Svetasreni Tel: +66 2 694 6009 Email: parichat_s@tceb.or.th

    Ms Paniyada Mulalin Tel: +66 2 694 6091 Email: paniyada_m@tceb.or.th

     
     
    SILMO Bangkok 2018, the first dedicated trade fair for the optical and eyewear industry in ASEAN, is set to make its debut in Bangkok, Thailand
     
    Impact
    May 31, 2018
    Category:
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    Bangkok, Thailand 31 May 2018 - SILMO Bangkok 2018 presents a new chapter in ASEAN's optical and eyewear industry, providing a platform where manufacturers, dealers and distributors in the optical industry, are able to explore the current sales and marketing trends to drive business growth. SILMO Bangkok 2018 will take place at Hall 4, IMPACT Exhibition Center, Bangkok, Thailand from 20 to 22 June 2018.

    SILMO Bangkok, the first ever ASEAN optical fair

    Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., revealed “Building on SILMO Paris’ longstanding success, we are pleased to present SILMO Bangkok 2018. The inaugural edition of SILMO Bangkok with the theme, “Business Meets Fashion”, features new collections, the latest products, technologies and solutions from over 250 global brands.”

    Key highlights not to be missed

    “A highlight feature is the SILMO Pop-Up Store, a special zone showcasing selected collections and iconic products from various brands. In addition, there are several free-to-attend seminars conducted by renowned speakers, covering various topics including increasing sales leads with digital marketing; upgrading selling techniques; how big data is driving marketing strategy to gain positive sales approach of progressive lenses; as well as a panel discussions on “Hi-end lenses - the technological innovation in the industry 4.0 era”. Be ready to be inspired by 15 up-and-coming designers of the SILMO Bangkok Eyewear Design Contest 2018. Knowledge exchange is a key component - we are working with The Association of Thai Optometrists to organize a comprehensive educational and accreditation program for optical professionals. We are expecting to welcome more than 4,000 industry players from the ASEAN region,” Mr. Loy added.

    TCEB launches campaign to attract qualified international buyers

    Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (TCEB) states “TCEB is pleased to have the opportunity to welcome and support SILMO Bangkok 2018 with over 4,000 professionals and would like to thank the organizer, IMPACT Exhibition Management, who brings in French-based show first host destination in ASEAN for the first time TCEB’s support for the show is in line with TCEB policy to promote and develop international trade fairs as a tool to boost economic and business growth, and to transform Thailand into a central platform of trade fairs in the ASEAN region. Positioning the show as ASEAN Optical Fair is an appropriate strategy as TCEB-supported trade shows during the past 4 years have experienced 126% growth. TCEB supports SILMO Bangkok 2018 through its varied campaigns to market the event overseas, to attract buyers under Connect Businesses campaign and to bring international pavilions under Exhibiz in Market campaign with the overall aim to reach every target group of the show. In this connection, TCEB would like to congratulate the organizer in incorporating conference to enhance knowledge and upgrade the profession and competition on product ideas. These elements of the show are in alignment with TCEB policy in upgrading the standards of the show and developing the creativity for the event which will generate added value to the trade show industry in Thailand.

    Propelling Thailand's young designers

    Mrs. Wanpen Rattanakungwal, Director of Division of Creative Industry Development, Department of Industrial Promotion, Ministry of Industry, said “The SILMO Bangkok Eyewear Design Contest 2018 received overwhelming response, with more than 150 submissions from university students. We have established a committee of experts from fashion and product design to select the top 15 entries that showed creativity and unique design works. We would like to take this opportunity to invite you to witness and join the final round of the contest at SILMO Bangkok 2018 on 20 June 2018. The winner will showcase his/her eyewear design works at SILMO Paris 2018 to propel Thailand's young designers into the global arena.

    A comprehensive accredited academic program for optical professionals and optometrists

    Dr. Narong Leedasawat, President, The Association of Thai Optometrists, said “The Association of Thai Optometrists cooperated with the Department of Health Service Support under the Ministry of Public Health, is organizing the Thailand International Optometry Conference 2018 - “Vision, learning, living and entertaining”. Our objectives are to increase the knowledge and to update optometrists and opticians with the latest technology. A wide range of industry experts from Thailand and globally have been invited share their expertise and insights on visual development; visual screen technology toward better vision; science behind lens designs to help patients live, work and play longer; and many other current hot topics. Optometrists who have successfully passed this program will earn credit to continue their optometry license.”

    Thailand is the world's top 10 independent lenses manufacturer

    Mr. Sarath Teganjanavanich, Vice President of Business Planning and Finance, Thai Optical Group Public Company Limited said “TOG is the first Thai company to manufacture lenses for domestic and international and is the world's top 10 independent lenses manufacturer. Thailand is the second largest manufacturer and exporter of optical lenses after China. The export of lenses is about 16% of the export volume of lenses worldwide. TOG seeks opportunities and channels for new business at SILMO Bangkok 2018. The Company will also announce a strategic collaboration with TOKAI Optical and Nam Silp Thai in the Prescription (Rx) Lenses business and launch the new progressive lens design series “ZENITH”.

    For more information, please visit www.silmobangkok.com

    Media Contact
    -------------------
    IMPACT Exhibition Management Co., Ltd.
    Ms. Parintorn Ussawalerdpaiboon
    +66 (0) 2833 5312
    parintornu@impact.co.th

    - News distributed via Asia Today

     
     
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    Thailand ranked as Number One Destination for MICE and Most Preferred Choice for Revisit MICE Destination
     
    May 28, 2018
    Category:

    Thailand Convention and Exhibition Bureau (Public Organization) or TCEB released results of its recent market survey conducted in 20 countries showing that Thailand has been rated the most preferred MICE destination which the survey participants would like to revisit for their future business/MICE trips. Followed by Japan and Singapore, Thailand secured the top spot with the delight factors in hospitality, value for money, good variety of international and local cuisine and MICE activities. Meanwhile, TCEB also announced that Thailand is chosen to be the host country for the international conferences organised by the world’s leading associations in events and travel incentive industries namely UFI and SITE. These significant events which to take place in Bangkok next year will be emphasising Thailand’s potential and the position as leading MICE destination in the region.

    Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB said that TCEB is tasked with promoting and developing business events in Thailand. The bureau has been working toward establishing Thailand as premier MICE destination and elevating the country to be the Top of Mind Destination for MICE. In order to identify the strengthens of Thailand to better attract the overseas MICE markets, TCEB needs to study key factors that influence the destination choice, evaluate Thailand MICE destination image, and measure the competitiveness of Thailand when compared to other MICE destinations.

    Recently, TCEB had assigned the Custom Asia Co., Ltd., a member of Global Market Research Association which has a network in 39 countries, to conduct a market survey on Thailand's brand image as a Destination for MICE. The research, which took place in 20 countries, focused on global MICE professionals and their outlooks on Thailand’s MICE brand. There were 40 MICE professionals participated the online bulletin board, and 649 took part in the online survey. These survey participants comprised of four segments which are 1.MICE Players 2.Business Travellers 3.MICE Visitors and 4.Association and Organization related to MICE.

    “The overall result shows that Thailand is the most visited MICE destination. The country is also ranked a top list as a preferred destination which more than 85% the survey participants who have travelled to Thailand on business/MICE trips would like to revisit for their business/MICE trips in the future. In the same survey, Japan and Singapore ranked the second and third place respectively. Meanwhile, the participants see that when compared Thailand against the other MICE destinations, Thailand’s delights factors are great hospitality, value for money, and a good variety of international and local cuisine.

    In addition, the result shows that Thailand secured the first rank as the choice for MICE destination. According to the survey, the country features strengths in three areas which are 1. Basic Requirement: connection hub, international standard accommodation, and great facilities 2. Delight Factors: great hospitality and delicious local cuisine 3. Unique Experience: culture & heritage and abundance of nature. Furthermore, the destination also offers a wide variety of activities beyond MICE, good accessibility to/from destination, endless business opportunities, and the uniqueness”, said Mr.Chiruit.

    Mr. Sukit Tanskul, CEO of Custom Asia Co., Ltd., said that the survey also shows interesting results about main criteria in selecting MICE destinations. These criteria can be considered as important factors which MICE destination needs, they are: value for money, international standard accommodation, good accessibility, English proficiency, and compliance with corporate governance.

    When analysing the criteria by segments, the survey shows that MICE Players look for ease of travel within the country. MICE visitors look for hospitality and value for money, Business travellers look for good destination image and reputation, while MICE associations also look for within the budget accommodation choices, English proficiency, and unique destination.

    Furthermore, when considering activities highlighting the business/MICE trip, MICE visitors say that top three activities are pre-arranged business meeting at the events, gala dinner at the convention, and cultural shows at the MICE venue. The result can be implied that MICE operators should focus on these activities to impress the MICE visitors. Meanwhile, TCEB can strengthen the communications activities by highlighting the key areas which are: the ease of travel within the country; good business opportunities; activities beyond MICE; world-class cuisine; and world-famous attraction, in order to match with the ideal brand image as the Top of Mind Destination for MICE.

    “From the survey, we proposed the recommendation that Thailand’s MICE industry should focus on the current strengths. These strengths are: Offering with Convenience, Business Opportunity, and Uniqueness which include Service and Hospitality, Thai culture, and Thai cuisine” said Mr Sukit.

    Besides the survey, key events that affirm the position of Thailand as the world-class MICE destination include a number of leading international conventions which take place in the country. Next year, Thailand will be a host country for The 86th UFI Global Congress 2019 which is scheduled for 6-9 November 2019 at the ICONSIAM. The event is expected to attract 450 professionals. In addition, in January 2019, the country will welcome SITE Global Conference 2019. The Society for Incentive Travel Excellence or SITE is comprised of more than 2,100 members and 29 local chapters in 84 countries. Thailand is the first country in the Southeast Asia region that won the right to host the SITE Global Conference. More than 400 of attendees are expected to gather at this event which will take place during 11-13 January 2019 at the Shangri-La Hotel, Bangkok.

    “By hosting these international conventions, Thailand will get opportunities to showcase the county’s readiness and potentials to the event and incentive travel professionals from overseas countries. It will increase the chance for the country to be considered or recommended as the destination for MICE events in the future,” said Mr. Chiruit.

    ###

    For further information, please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization)

    Ms. Kwanchanok Otton Tel: +662 694 6000 Email: kwanchanok_o@tceb.or.th

    Mr. Issara Rotchanakuson Tel: +662 694 6181 Email: issara_r@tceb.or.th

    a publicist Tel: 662 793 4546

    Ms.Arpaporn (A) 089 788 4868, Ms.Thittaya (Jang) 094 323 5641, Mr.Sorasak (Earth) 089 406 5544

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    SIMA ASEAN Thailand 2018 enhanced with stronger content
     
    May 28, 2018
    Category:

    SIMA ASEAN Thailand 2018 (“SIMA ASEAN”), the Southeast Asian agri-business show, is all set to open the doors on 6 June 2018, at IMPACT Exhibition and Convention Center, Bangkok, Thailand.

    Commenting on the fourth edition of SIMA ASEAN Thailand, Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., said, “Knowledge is the core of SIMA ASEAN, to capitalize on the rapid developments of the agri-business industry. We’re excited to organize various conferences and seminars with various organizations, including the Ministry of Agriculture and Cooperatives (“MOAC”), to provide updates and knowledge to both international and Thai visitors.”

    Adapting King Rama IX’s Philosophy and the Agricultural Innovation

    “With the purpose of supporting Thai farmers, MOAC is glad to be the co-host of SIMA ASEAN Thailand 2018. The twelve departments of MOAC are working closely to present the theme, Adapting King Rama IX’s Philosophy and Agricultural Innovation,” shared Mr. Lertviroj Kowattana, Permanent Secretary, Ministry of Agriculture and Cooperatives (MOAC).

    The Ministry of Agriculture and Cooperatives (MOAC) is organizing three show features to help Thai farmers gain new knowledge, keep up with new technology such as automatic machinery and to connect farmers to the international market:

  • The National Farmers Forum features an intense two-day seminar covering key topics pertaining to the agriculture industry. These key topics include:
    - New technology in machinery for Sugar cane;
    - Transformation towards sustainability with livestock 4.0; and
    - “Khok Nhong Nha”, a King Rama IX Farm Management Project applying lessons learnt from King Rama IX, to land and water usage for farms. Honorary speaker includes Mr. Wiwat Salyakamthorn, Deputy Minister, MOAC.
  • Machinery Showcase covering 972sqm, displays technology usage in the agriculture industry, with drones, artificial intelligence, mobile applications among others.
  • The Cooperative Union Pavilion features unions from the Thai provinces and covering key production areas including rice, dairy, rubber, coffee and fruit.

    Education at the core of agriculture

    SIMA ASEAN focuses on partnering with relevant organizations to bring updated content to the agriculture industry. The following conferences and seminars will be held at SIMA ASEAN:

  • National Farmers Forum, hosted by Ministry of Agriculture and Cooperatives;
  • Adapting The King’s Philosophy To Help Farmers, hosted by Royal Thai Air Force;
  • Agriculture Eco Tourism For The New Generation, hosted by Bank for Agriculture and Agricultural Co-operative;
  • Let’s Become A Smart Farmer, hosted by Kehakaset
  • Plant Genetic Conservation And Seed Production, hosted by National Science and Technology Development Agency (NSTDA).

    Trade Show - Tool to Drive Thailand 4.0 Policy

    Ms. Kanokporn Damrongkul, Director of Exhibitions Department, Thailand Convention and Exhibition Bureau (TCEB) states “TCEB is a government agency responsible for the support, promotion and development of Thailand’s MICE industry. The bureau has been supporting SIMA ASEAN Thailand for 4 consecutive years and hopes that our support will be driving the growth of the show once again following 1,244 business negotiations and a combined 15,000 trade visitors achieved during the 2016 and 2017 editions. TCEB is now having a policy to use trade show to drive Thailand 4.0 policy of the government and will, thus, support trade shows in 10 S-Curve industries. SIMA ASEAN Thailand falls into this category as its focus is on machinery, tools, materials and practice for better and efficient management of agriculture which can support food sector which is one of 10 S-Curve industries. Currently TCEB has support schemes for trade shows. Connect Businesses aims to boost business matching. Exhibiz in Market targets to attract international pavilions and international market support aims to bring in visitors and exhibitors.

    Endorsement by private corporations

    Apart from the support from the local government and supporting organizations, SIMA ASEAN is also endorsed by private corporations in the industry. In this edition, SIMA ASEAN brings together industry players from Thailand, Southeast Asia and beyond.

    “Thailand is an important market for foreign brands who want to raise their awareness in Southeast Asia. As the leading tractor brand and biggest tractor manufacturer in China, we see this opportunity and decided to join SIMA ASEAN to present Champ Tractor and meet with key industry players to explore new business opportunities”, stated SIMA ASEAN’s silver sponsor, Mr. Kriengsak Asavarat, Managing Director, Subthawee Engineering Co., Ltd, official dealer and distributor of YTO International Co., LTD (Champ).

    SIMA ASEAN Thailand takes place from 6 to 8 June 2018, at IMPACT Exhibition and Convention Center, Bangkok, Thailand.

    For more information, please visit www.sima-asean.com/en/

    Register online at www.sima-asean.com/en/visitor-registration/

    For media enquiries or information about IMPACT, please contact our corporate communications department at
    Tel: +66 (0) 2833 5073 to 5078 or Email us at communications@impact.co.th

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

  •  
     
    Intermach 2018 shines a spotlight on Smart Factory
     
    May 22, 2018
    Category:

    The 35th Edition of Intermach, which takes place at BITEC this year, showcases ‘Smart Factory’ and the automatic production process without human labour involved. The ASEAN’s largest Industrial Machinery Exhibition is expected to generate more than 10,000 million baht of the trade value.

    Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that the Intermach 2018 reflects upon TCEB’s policy that places a focus on the conference and exhibition events that feature benefits which in line with the country's development strategy. The Intermach 2018 takes place during 16-19 May 2018 at Bangkok International Trade and Exhibition Centre (BITEC).

    For the 35th edition of Intermach, TCEB collaborates with UBM Asia (Thailand) Co Ltd - the organiser of the event, by providing support for two main campaigns namely ‘Exhibiz in Market’ and ‘Connect Businesses’. The support covered full ranges of overseas marketing activities for the international exhibition which include attracting organisations and overseas governments to exhibit their pavilions as well as drawing potential buyers to join the event.

    From the cooperation, it is expected that the event attracts more than 45,000 attendees and generate up to 12,000 million baht of the trade value. In this year, TCEB successfully draws organisations and public sector from the overseas countries to exhibit the pavilions at the show giving the increase of the total exhibition space to 38,000 square meters. Last year, the event attracted 43,000 attendees with 600 companies from all continents.

    Mr. Sanchai Noombunnam, Deputy Managing Director of UBM Asia (Thailand) Co.,Ltd., said that the Intermach 2018 showcases the latest technology of industrial machinery covering a wide variety of manufacturing industries including automotive, electronics, construction, medical devices, furniture and agriculture. The show is considered as the significant platform for the industrial entrepreneurs to maximise their productivity. This year, the event is organised under the theme ‘Redefining Manufacturing through Advanced Technology’, which demonstrates the ‘SMART Factory Showcase’. It highlights the application of technology and automatic production process of which the machinery is operated and controlled via the Internet and without human labour involved. The show includes the demonstration of real production through the production line with various machines such as robotic arms, folding machine, machining centre, metal lathe, and measurement, which all are interoperated by software systems. The demonstration of this advanced technology is considered as the first of its kind in ASEAN.

    The Intermach has been organised continuously and proven its success over the past years. The exhibition comes to its 35th edition in this year and continues to deliver the comprehensive business success. In this year, the show is organised in-conjunction with MTA2018 – the International Precision Engineering, Machine Tool and Metalworking Exhibition & Conference. By having the MTA2018 under the same roof, it emphasis the position of Intermach 2018 as the ASEAN’s largest Industrial Machinery and Subcontracting Exhibition.

    “By proving supports to the Intermach 2018, TCEB’s objectives are not only to sustain the existing markets or expand new markets to increase the numbers of international exhibitions in Thailand but to secure the position of Thailand with the highest record of Net Exhibit Space Sold in ASEAN. Also, the Intermach is recognised as a significant platform which can further generate economic value for Thailand. It is expected that this year, the trade value at the Intermach will reach 12,000 million baht and attracts 45,000 international attendees from overseas countries,” said Mr. Chiruit.

    ###

    For further information, please contact: Corporate Communications Department, Thailand Convention and Exhibition Bureau (Public Organization)

    Ms Parichat Svetasreni Tel: +66 2 694 6009 Email: parichat_s@tceb.or.th
    Ms Paniyada Mulalin Tel: +66 2 694 6091 Email: paniyada_m@tceb.or.th

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com