Orchestrated for Excellence – CEMS and RAS launch dedicated show for the restaurant industry
 
Jul 20, 2018
Category:

Singapore, 19 July 2018 --( ASIA TODAY )-- Conference & Exhibition Management Services Pte Ltd (CEMS) and the Restaurant Association of Singapore (RAS) announced the launch of Restaurant Asia Singapore 2019 this afternoon to key members of the food and beverage industry. The event was also graced by members of the diplomatic corp.

Organised by RAS in partnership with CEMS, the inaugural exhibition will be held at the iconic Marina Bay Sands Expo & Convention Centre, Singapore from 21 to 23 March 2019.

In line with the association’s mission to promote industry development and excellence through championing, promoting and advancing the common needs, interests and aspirations of Singapore’s food and beverage community, Restaurant Asia Singapore (RAS) 2019 will present a dedicated showcase of the latest in cutting-edge restaurant, kitchen and culinary equipment, as well as solutions and supplies that will address the needs of restaurant owners, from front of house reception to the back of house operations.

“We are confident that the show will grow to become the hub for its sourcing needs and for latest solutions, said Vincent Tan, PBM, President of RAS. “The industry will also recognise that the show will present business development and networking opportunities among our members, industry leaders and government agencies.”

Mr Tan added: “The show is the first of its kind spearheaded by industry leaders for the industry here in Singapore. We also hope that this exhibition will help elevate Singapore’s vibrant culinary scene and bring the industry to new epicurean heights on a regional and global scale.”

RAS is the pioneer and largest F&B association in Singapore, with more than 400 members, representing close to 700 brands that operate over 3,600 outlets ranging from restaurants,caterers, fast foods and food courts across various cuisines. Since its inception in 1980, RAS has been the voice of the F&B industry, working towards developing closer relationships between businesses and government agencies. It has also worked tirelessly to give due recognition and award excellence to drive business success.

“This venture with RAS is timely and relevant. Like many industries, advancements in the restaurant world are contingent on the changes the rest of the world is experiencing,” said Edward Liu, PBM, Group Managing Director of CEMS.

“We hope to bring technology and other solutions to the fore to address some of the key concerns of restauranteurs including engaging new customers, increasing spend and driving frequency of visits,” he added.

“The food and beverage industry in Singapore is worth close to $4 billion, making it a sizeable sector which contributes to the Singapore economy. We hope that the show will also be a launch pad for restaurants and related businesses to position themselves for growth here and abroad and possibly for franchise opportunities,” said Mr Liu.

The inaugural RAS 2019 will also be held in conjunction with the highly successful 7th Café Asia 2019, 7th International Coffee & Tea Expo and 6th Sweets & Bakes Asia 2019, all longstanding exhibitions organised by CEMS. Together, these events will gather over 200 exhibitors and industry players from more than 30 countries under one roof, across 8,000 square metres in gross exhibition space and aims to welcome at least 6,000 trade visitors and professionals and over 7,000 public visitors over three days.

Photo Credits: CEMS

Restaurant Asia Singapore 2019
Marina Bay Sands Singapore
Expo and Convention Centre Halls B & C
Thursday, 21 March to Saturday, 23 March 2019
10am to 6pm (March 21 & 22)
10am to 5pm (March 23)

- End -

About CEMS Conference & Exhibition Management Services Pte Ltd
Established in 1980, CEMS is a regional organizer with a global perspective. A key player in the Meeting, Incentive, Convention and Exhibition (MICE) industry in Singapore, CEMS has vast knowledge and experience in organizing and managing exhibitions, conferences and other special events for government agencies, associations and private enterprises, with business activities spanning across many countries in ASEAN including Singapore, Thailand, Malaysia, Myanmar and the Philippines, China in North Asia, and India, Sri Lanka,Bangladesh and Pakistan in the South Asia. In October 1997, CEMS achieved the distinction of being the first professional conference and exhibition organiser in Singapore to obtain the ISO 9002 certification. For the past decade, CEMS has formed strategic partnerships with both local and international players to achieve mutually desirable goals in the MICE industry.

About Restaurant Association of Singapore (RAS)
Established in 1980, the Restaurant Association of Singapore (RAS) was formerly known as the Singapore Hotel and Restaurant Association, catering to the distinctive needs of restaurant and hotel operators then. As tourism flourished, it prompted restaurants and hotels to create separate representative bodies to better focus and service the needs of the respective individual sectors. Started with only 20 members, RAS had since grown its membership base to more than 400 members, accounting for over 3,600 restaurant outlets. It also works closely with various Government bodies and F&B related associations overseas to develop and propel the local F&B industry.

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Alipay and Singapore Tourism Board join hands to boost Chinese tourist spending
 
Jul 16, 2018
Category:

Partnership is aimed at increasing Singapore’s destination branding and awareness, driving visitor spend and enhancing STB’s understanding of a key consumer group

SINGAPORE--(BUSINESS WIRE)--Alipay, the world’s leading mobile and online payment and lifestyle platform operated by Ant Financial Services Group, together with the Singapore Tourism Board (STB), have launched a series of joint marketing initiatives aimed at raising destination awareness of Singapore and driving tourist spending among Chinese visitors.

Alipay and STB signed a Memorandum of Understanding (MOU) in September 2017 to enhance Chinese tourists’ overall experience in Singapore. Under the MOU, both parties agreed, among other things, to explore co-investing in joint-marketing initiatives to encourage Chinese tourists to spend with Alipay while in Singapore.

Since signing the MOU, Alipay has experienced double-digit growth in user spending. China has also become Singapore’s top market in 2017 for both tourism receipts and visitor arrivals, contributing S$4.2 billion in tourism receipts and 3.2 million visitor arrivals.

The marketing activities are designed to incentivize Alipay users, through rewards and discounts, to spend across different types of tourism businesses such as retail, F&B and attractions, further boosting their spending in Singapore. Alipay and STB will also create tailored itineraries that are aligned with STB’s new Passion Made Possible brand. These itineraries will encourage Alipay users to pursue their passions by exploring and discovering new attractions, dining and shopping experiences. It will also give them more reasons to visit and spend more in Singapore.

Additionally, the partnership will deepen STB’s understanding of Chinese visitors’ consumer behavior and spending patterns, leveraging Alipay’s insights.

“With China being Singapore’s top source market for both visitor arrivals and tourist spending last year, we are pleased to partner with Alipay as their keen insights and deep understanding of Chinese consumers will help us to continue to grow in this critical market.

We hope to continue to broaden over time our partnership with Alipay to explore more innovative marketing initiatives in the areas of content, digital and technology to further enhance the Chinese visitor experience,” said Ms Jacqueline Ng, Director, Marketing Partnerships & Planning, STB.

“Singapore is a favorite destination for Chinese travelers. According to research released by Nielsen last year, it is one of Chinese tourists’ top ten preferred travel destinations in the world. Alipay is very pleased to be working together with the Singapore Tourism Board to ensure the consistent smart lifestyle for Chinese travelers in Singapore that they experience at home. At the same time, we are excited to connect more merchants in Singapore with Chinese tourists and be discovered by them through the app,” said Cherry Huang, General Manager, Cross-border Business for South and Southeast Asia, Alipay.

Alipay is committed to helping more local merchants be discovered by Chinese tourists and better supporting the needs of the Chinese travelers by providing a more efficient and convenient payment method via its platform. Mobile payment is gaining momentum among Chinese travelers overseas. According to the recent Nielsen report1, 65% of Chinese tourists used mobile payment platforms during their overseas travels, more than six times in comparison to non-Chinese tourists (11%). Over 90% of Chinese tourists would consider using mobile payments when traveling overseas if more overseas merchants accepted them.

About Alipay

Operated by Ant Financial Services Group, Alipay is the world’s largest mobile and online payment platform. Launched in 2004, Alipay currently has over 520 million active users and over 200 domestic financial institution partners. Alipay has evolved from a digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy movie tickets, pay utility bills, make appointments with doctors, or purchase wealth management products directly from within the app. In addition to online payments, Alipay is expanding to in-store offline payments both inside and outside of China. Alipay’s in-store payment service covers more than 40 countries across the world, and tax reimbursement via Alipay is supported in 29 countries and regions. Alipay works with over 250 overseas financial institutions and payment solution providers to enable cross-border payments for Chinese traveling overseas and overseas customers who purchase products from Chinese e-commerce sites. Alipay currently supports 27 currencies.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg.

1 Nielsen Report <2017 OUTBOUND CHINESE TOURISM AND CONSUMPTION TRENDS>

Contacts
Media Enquires
Ant Financial / Alipay
Xinyun Yang
xinyun.yang@antfin.com
+86 138 1689 6301
or
Text100 Singapore
Faith Ng / Kelly Chiew
AlipaySG@text100.com.sg
+65 6603 9000
or
Singapore Tourism Board
Lee Jian Xuan
lee_jian_xuan@stb.gov.sg
+65 6831 3674

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Bank of Singapore is the First Singapore Private Bank to Receive Regulatory Approval to Open a Wealth Management Subsidiary in Luxembourg
 
Jul 16, 2018
Category:

The set-up of the Luxembourg subsidiary further positions Bank of Singapore to capture opportunities in Europe.

SINGAPORE & LUXEMBOURG--(BUSINESS WIRE)--Bank of Singapore today announced that it has been granted an investment company licence to operate a wealth management subsidiary in Luxembourg – a first for a Singapore private bank.

Bank of Singapore, through this new subsidiary, BOS Wealth Management Europe Société Anonyme (S.A.), will be able to offer a comprehensive range of customised private banking solutions and investment advisory services to its ultra-high and high net worth clients in the European Economic Area (“EEA”) and the United Kingdom (“UK”). The EEA comprises the European Union (EU) countries and Iceland, Liechtenstein and Norway.

Currently, Bank of Singapore serves its European clients from its Singapore headquarters and through its parent company OCBC Bank’s London office. There has been robust growth in assets under management from EEA clients as they hold Singapore in high regard as a premier financial hub in Asia with its sound economic and political stability, and its access to global and regional financial markets.

The Luxembourg-based business will be headed by Mr Anthony Adriano Simcic (left), who will report directly to Mr Olivier Denis, Bank of Singapore’s Global Market Head for Singapore, Malaysia and International.

Mr Simcic, who has 18 years of banking experience, was previously Head of Private Banking for HSBC Private Bank in Luxembourg.

With BOS Wealth Management Europe S.A. set to begin operations in the third quarter of this year with an official opening in the second quarter of next year, Bank of Singapore is poised to bring its European business to the next level and improve the bank’s coverage of the Independent Asset Manager (IAM) segment in Europe, given that the concept of IAM is commonplace in Europe.

The go-ahead to operate a wealth management subsidiary in Luxembourg comes at an opportune time as Europe saw a substantial increase in the number of HNWIs and wealth in 2016, based on the 2017 Capgemini World Wealth report.

The number of HNWIs in Europe rose by 7.7 % to 4.5 million – outpacing the 7.4 % increase recorded for the Asia-Pacific. In terms of high net worth individual (HNWI) wealth, Europe registered the third highest growth (8.2 %) by region. This was on par with the Asia-Pacific region and just behind Latin America and Africa.

Chief Executive Officer of Bank of Singapore, Mr Bahren Shaari, said, “Since the global financial crisis of 2008, European high net worth individuals and family offices have shown increasing interest in Asia, and especially in Singapore, as an alternative wealth hub. As a Singapore headquartered private bank with deep knowledge of and extensive insights into Asia, Bank of Singapore has been a natural choice for them. Our ability to help them with their investments in Asia – by extending a broad array of commercial banking capabilities across OCBC Bank’s regional and international network, on top of best-in-class private banking solutions – makes for an attractive value proposition.”

“The establishment of BOS Wealth Management Europe S.A. in Luxembourg highlights our commitment to better serving high net worth individuals and family offices in the region. We are confident of replicating our successful business model – which is flourishing in Hong Kong and Dubai – so that it supports the growing affluence and rising economic activities in the European Economic Area.”

Luxembourg, which sits strategically in the heart of Western Europe, is consistently ranked among the top three financial centres in the European Union in the Global Financial Centres Index published by market intelligence firm Z/Yen.

With more than €4 trillion in assets under management, it is the largest investment fund centre in Europe and the second largest in the world, behind only the United States. With Luxembourg investment funds offered in more than 70 countries worldwide, it is also the largest global distribution centre for investment funds.

For all updates on Bank of Singapore, follow @bankofSG on twitter and “follow” linkedin.com/bankofsingapore on LinkedIn.

About Bank of Singapore

Bank of Singapore is the dedicated private banking subsidiary of OCBC Bank. It has a strong Aa1 credit rating from Moody’s and offers a unique value proposition as a safe Singapore-registered private bank.

It operates on an open-architecture product platform and has strong research capabilities, especially in emerging market research, to help its clients make the right decisions for fixed income, equities and money market investments as well as portfolio management, trust and insurance services. Over the years, it has built Managed Investments capabilities and premium trust and advisory services, supported by one of the largest research teams in Asia.

Beyond private banking services, clients of Bank of Singapore have access to personal and business banking services, as well as investment opportunities offered by OCBC Bank or its subsidiaries.

It is able to leverage OCBC Bank’s commercial banking capabilities to extend its clients a broad array of consumer and corporate banking, corporate finance and treasury services across the OCBC Bank’s regional and international network.

Bank of Singapore serves high net worth individuals and wealthy families in its key markets of Southeast Asia, Greater China, Philippines, India Sub-Continent and other International markets. Headquartered in Singapore, Bank of Singapore has branches in Hong Kong and Dubai International Financial Centre, with representative offices in Manila and Dubai.

Its strong performance has won it numerous industry recognitions. In 2017, Bank of Singapore was named the Best Private Bank in Singapore (for the sixth time) by Asian Private Banker and Best Private Bank for entrepreneurs in Asia-Pacific by Global Finance. It was also named the Outstanding Private Bank in South East Asia for three years (2014, 2016 and 2017) by Private Banker International.

For more information, please visit www.bankofsingapore.com

About OCBC Bank

OCBC Bank is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC Bank is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC Bank and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC Bank’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 590 branches and representative offices in 18 countries and regions. These include over 320 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and more than 100 branches and offices in Hong Kong, China and Macao under OCBC Wing Hang.

OCBC Bank’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

OCBC Bank's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.

For more information, please visit www.ocbc.com

Contacts
BOS Wealth Management Europe S.A.
Sandrina Oliveira, Tel: (352) 28 57 32 4003
Senior Associate
Office Manager
Email: sandrina.oliveira@boswm.com

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New mobile payment gateway WeChat Pay launched at Changi Airport
 
Jul 12, 2018
Category:

SINGAPORE, 12 July 2018 – Changi Airport Group (CAG) and WeChat Pay today announced a three-year marketing partnership, to launch and publicise joint shopping promotions at Changi Airport. This partnership will allow Changi Airport to better serve its passengers, by offering targeted and attractive promotions for WeChat Pay users.

WeChat Pay is an online payment platform integrated into the popular messaging platform WeChat, and a popular mode of payment for Chinese consumers. WeChat currently has more than a billion monthly active users, and this number is growing year-on-year. China is one of Changi Airport’s key passenger markets, with Chinese passengers accounting for about a third of Changi Airport’s total sales in 2017. The WeChat Pay platform will be able to provide added convenience for Chinese passengers when shopping and dining across Changi’s four terminals.

First airport in Southeast Asia to accept WeChat Pay airport-wide

With the launch, Changi Airport will be the first airport in Southeast Asia to launch WeChat Pay as a mobile payment platform on a large scale across its wide range of commercial offerings. Changi Airport will have the widest acceptance of WeChat Pay among all Asian airports, outside of China. Over 150 outlets – including Changi’s duty-free, luxury retail shops and online store iShopChangi, will accept WeChat Pay as a mode of payment.
To celebrate the introduction of the new payment platform, both parties have launched a shopping promotion where WeChat Pay users can enjoy discounts when shopping at Changi Airport, and on iShopChangi.

Mr Edwin Lim, General Manager of Changi Airport Group’s Advertising, Marketing and Promotions said, “We are pleased to be able to offer WeChat Pay as an additional payment platform for our passengers. This will provide an additional payment platform for our Chinese passengers, and will allow them to shop and dine with added convenience. Through this partnership, we will also be able to send targeted marketing messages to WeChat users. We will continue to explore other ways to offer customised services for our passengers, to ensure they have an unparalleled Changi Experience when travelling through Changi Airport.”

Ms Grace Yin, Operation Director of WeChat Pay said, “Singapore is an important part of the Belt and Road Initiative, and Changi Airport is the transportation hub of Singapore. Through this collaboration, WeChat Pay will provide a more convenient shopping experience to Chinese tourists in Changi Airport. We hope the collaboration will also provide fresh options and new perspectives to Changi Airport’s retail operations. We look forward to a long-lasting and stable partnership between WeChat Pay and Changi Airport.”

Changi Airport will work closely with WeChat Pay to roll out the payment platform to most of the airport’s merchants and brands by the end of this year.

About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.

Changi Airport is the world's sixth busiest airport for international traffic. It served a record 62.2 million passengers from around the globe and handled 2.13 million tonnes of airfreight throughput in 2017. More than 400 retail stores and 140 F&B outlets are situated across four terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 400 cities worldwide, Changi Airport handles about 7,200 flights every week, or about one every 80 seconds.

About WeChat Pay
The cross-border payment solution offered by WeChat Pay helps merchants across the world draw Chinese travellers into their shops and serve as a lasting link to its 800 million users. Chinese tourists can make payment to the merchants in Chinese yuan, while enabling the merchants to receive the payment in their local currency, saving them the trouble of exchanging currencies and saddling the shopper with a small-denomination banknotes and coins in an unfamiliar currency. Even after they leave the shop, shoppers can still get promotion and after sales service through WeChat.

Through serving Chinese outbound tourists, WeChat Pay has established partnerships with an ever-growing number of overseas merchants with the ability to handle transactions in 13 different currencies in over 40 countries and regions

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BEX and MCE Asia 2018 to Empower a Digital-first Future for the Building and Construction Industry
 
Jul 06, 2018
Category:

SINGAPORE – JULY 05, 2018 --( ASIA TODAY )-- Build Eco Xpo (BEX) Asia, Southeast Asia’s leading trade exhibition for the region’s green building market, and Mostra Convegno Expocomfort (MCE) Asia, a regional HVAC-R, water and energy exhibition will return in September. As ASEAN ministers convene for a Special Ministerial Meeting on Climate Change on 10 July, BEX and MCE Asia will highlight the industry’s latest efforts and developments that will help advance climate change action for the region.

Held as part of the Singapore Green Building Week (SGBW), BEX Asia, together with co-located events MCE Asia as well as the annual International Green Building Conference (IGBC), is set to welcome over 12,000 professionals, thought leaders and policy makers from across the built industry.

Technology accelerates the shift towards sustainable cities

Technology will be a main highlight this year, with BEX and MCE Asia incorporating a new feature on Smart Buildings & Automation. The exhibition will include prominent brands such as Delta Energy, ebm-papst, Marko Tack, Overkiz, and Tridium. As smart cities take centerstage in Southeast Asia’s development, the new feature will showcase the latest technologies ranging from energy management systems, automatic controls, Internet of Things (IoT) solutions, smart grids and leading-edge security systems.

“The path to sustainable development is a multi-concerted effort that requires industry players to come together to develop complete solutions interfacing major disciplines that will truly impact society. Technology will amplify the efforts of all players, big and small, and make it easier for anyone to take part in the sustainability movement. The Smart Buildings and Automation showcase is the ideal platform for the cross-pollination of ideas needed to drive the conversation. We are looking forward to demonstrating our secure and convenient access solutions and interacting with other industry leaders,” Peter Latscha, General Manager, Glutz.

Following a successful feature of the Future Home last year, Surbana Jurong Consultants will be returning to the BEX show floor this year with a curated exhibit titled “City of ___”. The showcase aims to highlight how new technologies can shape the future of city-making and influence lifestyles in the city, moving people towards a low-carbon, inclusive and environmentally-resilient future.

Lending an international outlook to the shows, BEX and MCE Asia will also incorporate pavilions that highlight cutting-edge innovations from China, Germany, Italy, Japan and Taiwan.

In all, BEX Asia, together with its co-located event, MCE Asia will host over 450 exhibiting companies from across the globe, all striving to advance the region’s climate change agenda.

BEX Asia 2018 – Propelling conversations for a sustainable future

Running its 11th edition in 2018, BEX Asia continues to break new ground in the green building development space. The exhibition gathers some of Asia Pacific's most influential thought leaders to network, engage in knowledge exchange and to inspire the development of leading green building strategies and technologies.

Visitors at the show can also look forward to exciting building innovations such as the wide range of fire shutters and flood protection barriers solution from Delta Technology. These solutions aim to protect building properties and saves lives during disasters and emergencies.

“Given the evolving landscape, BEX Asia helps us remain at the forefront of these changing times. Technology has the potential to replace most manual work throughout the engineering and construction value chain, but for that to happen, a dialogue must take place across the entire industry. We are excited to be able to contribute to this conversation at BEX,” added Johnathan Chan, Business Development Manager, Lian Wang.

Other returning brands and new companies participating at BEX Asia 2018 include AGC, Agsitech, Big Ass Fans, Dalian Allied Nanotech, Merawood, Millenium 3 Building Products, NAKA Corporation, Shandong Weihua Glass, The Floor Gallery.

MCE Asia 2018 – Helping the industry take a bigger leap towards energy efficiency

Complementing BEX Asia is MCE Asia, the Asian edition of Mostra Convegno Expocomfort (MCE), Europe’s longest running trade exhibition for environmentally-friendly comfort technology. MCE Asia enables the sharing of best practices and solutions in the four sectors of cooling, water, and renewable energy and heating.

HVAC-R industry practitioners, consultants, engineers and facilities managers can also see first-hand state-of-the-art solutions. One example is Amptec’s robotic duct-cleaners, which tap on dry ice blasting technology from technology partners, to clean and maintain ducts and vents while cutting down on time and resources and resolving Sick Building Syndrome (SBS). The investment in technology tackles the lack of manpower, a long-standing concern of the industry, and shows the way forward for other small and mid-sized firms.

Leaders such as Daikin and Panasonic will also showcase their latest innovations alongside first-time exhibitors like Closecomfort, Ipee, LYS Energy and MayAir, with next-generation HVAC-R solutions, which will go a long way in ensuring the future sustainability of our urban buildings.

“For over 40 years, we have focused on providing quality materials for the world’s build industry. Over the years, we have successfully harnessed technology from the best in the world to enhance our products, such as the Quadra Surface - Sintered Slab. BEX and MCE Asia are important platforms for us to connect with players and thought leaders in the region, as we continue to grow and innovate, and we look forward to being in Singapore in September,” said Andrian Tanoto, Export Manager, Quadra Indonesia.

Fostering green discussions amidst innovation

Running concurrently with BEX Asia is the complimentary three-day Green View seminar that showcases best practices, latest research and deep insights around sustainable building innovations. The curated seminars will help industry practitioners gain a more nuanced understanding of topics such as architectural and façade solutions, smart building applications and systems, as well as green building design and innovative features.

Some highlights include:
• “Icon versus Sensual Architecture” by Keith Brewis, Managing Partner, International Operations at Grimshaw
• “Future Trends and Best Practices for Smart Buildings” by Scott Dunn, Vice President, Southeast Asia at AECOM

Industry leaders and end-users can also expect to network and exchange industry ideas at the complimentary three-day Mostra Xchange seminar, gaining insights on energy-efficient HVAC-R, sanitary, plumbing and solar energy implementation, across various use cases in industrial plants, commercial and residential buildings.

Seminar highlights include:
• “Solar Ready’ Rooftops for New Buildings” by Samridh Goyal, Founder and CEO at Solar Horizon Pte Ltd
• “Making your Buildings Smarter and Maximizing Energy Savings through Collective Intelligence” by Akua Sampson, Head of Sales and Business Development, Emissions Consult, Emissions Consult, LLC

The IGBC, a co-located event concurrent with the SGBW, is the premier green building conference where thought leaders, policymakers, and practitioners in the built environment sector converge for learning, networking and collaborations. With the theme, "Build Green: Build Smart. Build Communities", IGBC 2018 will focus on rallying stakeholders to come together as a community to help drive the green building agenda.

Featured speakers include:
• Simon Sturgis, Managing Director, Sturgis Carbon Profiling LLP, United Kingdom
• Sun Ying, Vice President, China Construction Technology Consulting Co. Ltd, China
• Dr Raymond Yau, General Manager, Technical Services & Sustainable Development, Swire Properties Limited, Hong Kong

“As the conversation evolves to include the emerging use of technology, MCE and BEX Asia are well positioned to promote the exchange of ideas and best practices needed to meet the needs of the industry. There continues to be a groundswell of support for greater ownership in the climate change battle, prompting players along the entire value chain – architects, consultants, contractors, engineers, and tenants – to come together to holistically address the issue of sustainability and chart the way forward,” commented Louise Chua, Project Director, Reed Exhibitions, on the progress of BEX and MCE Asia.

---ENDS---

About Build Eco Xpo
Build Eco Xpo (BEX) Asia is Southeast Asia’s leading trade exhibition for the green building and construction industry. It is a one-stop destination to source from international suppliers, with regional buyers and specifiers, and learn new knowledge at curated seminars. It’s where inspiration and transformation takes place. www.bex-asia.com

About Mostra Convegno Expocomfort
Mostra Convegno Expocomfort (MCE) Asia is Southeast Asia’s only 3-in-1 trade exhibition for energy efficiency in HVAC-R, plumbing, sanitary accessories, and solar energy. Its where international manufacturers, innovative startups and Southeast Asian buyers and influencers converge to source, network, learn and transform their business.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in over 30 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com

For more information, please contact:
Subeer Dutt
Ying Communications
+65 6779 5514 / bexmce2018@finnpartners.com

Olivia Lee
Ying Communications
+65 6779 5514 / bexmce2018@finnpartners.com

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INSEAD and Wharton Professors' Research Finds that Testosterone Increases Men’s Preference for Status Goods ’
 
Jul 05, 2018
Category:

Results are the first to demonstrate a causal link between testosterone and rank-related consumer preference for status-enhancing goods

Fontainebleau (France), Singapore, Abu Dhabi, 4 July, 2018: A recent study conducted by a research team around Hilke Plassmann, the INSEAD Chaired Professor of Decision Neuroscience & Brain and Spine Institute (ICM – Inserm/CNRS/Sorbonne Université), a principal investigator in the Social Affective Neuroscience Team at the ICM, David Dubois, Associate Professor of Marketing at INSEAD and Gideon Nave, Assistant Professor of Marketing at The Wharton School & the Wharton Neuroscience Initiative shows that testosterone, the male sex hormone, increased men’s preference for status goods compared to goods of similar perceived quality but seen as lower in status.

The paper and its findings are published in Nature Communications. The research reveals that consumption of status goods (e.g., luxury products or experiences) is partly driven by biological motives. The results are the first to demonstrate that testosterone causally influences rank-related consumer preferences and that the effect is driven by consumers’ aspiration to gain status rather than power or a general inclination for high quality goods.

Other researchers include Amos Nadler of Ivey Business School, David Zava of ZRT laboratories, and Colin Camerer of California Institute of Technology. The team investigated whether and when consumers’ desire for status goods is biologically rooted with a focus on the effect of testosterone on men’s desire for goods conveying status benefits such as luxury products. Basic research shows there is a fundamental need to signal one’s rank across species. Higher social rank brings individuals several significant advantages such as mating opportunities or access to resources or social influence. In human society, individuals often show their rank in the social hierarchy through economic consumption, in particular through possessing and displaying expensive, luxury brands. To what extent is consumers’ preference for such goods biologically motivated?
“In the non-human species literature, some evidence highlights the link between testosterone, and rank-related behaviour. In humans, testosterone levels can situationally increase in contexts related to social rank, during competitions and after winning them or in the presence of an attractive mate,” says Hilke Plassmann.

To gain more insights on the role of testosterone on social rank and status associated behaviour, a study was conducted involving 243 men of similar age and socio-economic background. Randomly, half of them received a single dose of testosterone that mimicked a testosterone spike that could occur in an everyday situation causing an increased testosterone level; the other half received a placebo treatment. All subjects then participated in two tasks.

In the first one, they were asked to choose between pairs of brands. The pairs were composed of brands that were all pretested to have polarised social rank associations but did not differ in perceived quality. That is, one brand was seen to lift its owner much higher in the social hierarchy (e.g., Calvin Klein) than the other (e.g., Levi’s). For each pair, participants were asked “which brand do you prefer and to what extent?”, on 10-point scale anchored with each brand. The findings reveal that men who received the testosterone doses showed a higher preference for the status (positional) goods associated with higher social rank (such as a luxury brand). This suggests a causal link between testosterone and rank-related consumer preferences.

The second task meant to investigate the effect of testosterone on the two distinct routes to high social rank – status and power. While status refers to the respect in the eyes of others, power comes from one’s control of a valued resources. The research team used six different product categories from coffee machines to luxury cars and created three different framings for each product category, with a similar wording but emphasising the target product in terms of its status benefits, power benefits or high quality.

For example, the mock ads variously described a Mont Blanc pen as “the internationally recognised symbol among the influential” (status), “mightier than the sword” (power) “an instrument of persistence and durability” (quality), says David Dubois.

The researchers then asked participants how much they liked the product description and the product itself. Here testosterone did not increase liking when the product was perceived as a quality product or a power enhancing one but only when it was described as conveying status. These results establish a causal link between testosterone and increase of preference for status-enhancing goods.

The findings may be useful for generating new hypotheses regarding contexts where positional (status) consumption occurs. As men experience situational elevation in testosterone during and following competitions such as sporting events or in the presence of attractive mates, male consumers may be more likely to engage in status consumption and find status-related communications more appealing at certain times.
According to Gideon Nave, “While the study shows that consumption of positional goods is partly driven by biological motives, it is important not to forget that cultural differences might play a role in the biological underpinnings of status behaviour and that status signals are not universal. These results bring the first theoretical insights on the biological basis of preference for high status goods that need to be replicated and generalised in other populations.”

The findings also have broad implications for luxury brands and policy makers alike.

“I’ve always been struck by the variations in consumers’ appetite for luxury, with some markets or periods encouraging a “luxury fever” (e.g., urban areas, fast-developing markets such as China etc.) and others less so. Our findings are exciting because they show that consumers' drive for luxury may stem directly from differences in testosterone levels varying with the amount of social competition, population density, or male/female imbalance,” says Amos Nadler.

###

About INSEAD, The Business School for the World

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of its research and teaching.ssssss

With campuses in Europe (France), Asia (Singapore) and the Middle East (Abu Dhabi), INSEAD's business education and research spans three continents. The school’s 145 renowned Faculty members from 40 countries inspire more than 1,400 degree participants annually in its MBA, Executive MBA, Executive Master in Finance, Executive Master in Consulting and Coaching for Change and PhD programmes. In addition, more than 10,000 executives participate in INSEAD's executive education programmes each year.

In addition to INSEAD's programmes on its three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago; the Johns Hopkins University/SAIS in Washington DC and the Teachers College at Columbia University in New York; and MIT Sloan School of Management in Cambridge, Massachusetts. In Asia, INSEAD partners with School of Economics and Management at Tsinghua University in Beijing, and China Europe International Business School (CEIBS) in Shanghai. INSEAD is a founding member in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.

INSEAD became a pioneer of international business education with the graduation of the first MBA class on the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened its Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.

Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all its programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled us to become truly "The Business School for the World”.

More information about INSEAD can be found at www.insead.edu.

INSEAD contacts for press:

Europe and Asia
Sophie Badré
Tel: +33 1 60 72 45 26
Email: sophie.badre@insead.edu

Europe
Julia Irrgang
Tel +33 1 60 72 93 34
Email: julia.irrgang@insead.edu

Asia
Aileen Huang
Tel: +65 6799 5552
Email: aileen.huang@insead.edu

Asia
Cheryl Ng
Tel: +65 6407 7234
Email: cheryl.ng@insead.edu

Middle East
Zeina Sleiman
Tel: + 971 50 640 31 91
Email: zeina.sleiman@insead.edu

Linda Furtado
Tel +971 2 651 53 09
Email: linda.furtado@insead.edu

- ASIA TODAY News Global Distribution http://www.AsiaToday.com

 
 
Asia's future energy needs on the agenda at Tank Storage Asia 2018
 
Jul 05, 2018
Category:

Visitor registration now open for event on 26 & 27 September

London (28 June) --( ASIA TODAY )-- South East Asia’s bulk liquid storage market is expected to expand at a CAGR of 8.22% until 2024 as the region continues to be a key market despite previously turbulent market conditions in the oil and gas industry globally. Singapore in particular has seen record bunker fuel sales of 50.6 million tons in the last year and remains Asia’s top petrochemical hub.

Singapore will host industry leaders at Tank Storage Asia, as the exhibition and conference returns to the Marina Bay Sands on the 26th & 27th September, following last year’s successful event.

Tank Storage Asia is the only dedicated exhibition and conference in the region for the bulk liquid storage industry. It brings together the entire supply chain, from terminal suppliers and manufacturers through to tank storage operators, terminal owners, traders and analysts.

The event is supported and attended by major terminals across the region, including Stolthaven Terminals, Vopak, Oiltanking, VTTI and Horizon Terminals. Also supporting the event is the Singapore Manufacturing Federation, the Independent Power Producers’ Forum, RVB Tank Storage Solutions and the Corrosion Association Singapore.

Mark Lim, Assistant Commercial Manager at Stolthaven Singapore, comments: “The show is an excellent platform for networking, getting to know new suppliers and learning about updates within the industry. We’re very much looking forward to attending this year and supporting the event once again.”

Attendees will have the opportunity to visit the exhibition where more than 80 local and international suppliers will showcase the latest equipment and state-of-the-art technologies. Exhibitors will include CTS Far East, Endress + Hauser, Kanon Loading Equipment, Krohne, OPW Engineered Systems, Concrete Canvas, BIOex, Larco, Protego, Emerson Automation Solutions and Emco Wheaton to name just a few. These span the entire supply chain, from tank design, construction and maintenance, through to innovations in metering and measuring, pumps and valves, automation and loading equipment, and inspection and certification services.

The exhibition will also include a dedicated Singapore Pavilion and Technology Start-Up Zone where local companies will be exhibiting, with financial backing from the Singapore Manufacturing Federation and iMAP funding initiative.

To register to attend, view the exhibitor line up and sign up for show news and information, please visit the event www.tankstorageasia.com

About Easyfairs

Easyfairs enables communities to “visit the future” at must-attend events that anticipate their needs and present solutions in the ideal format.

The group currently organises 218 events in 17 countries (Algeria, Belgium, China, Denmark, Emirates, Finland, France, Germany, the Netherlands, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, the United Kingdom and the United States). Easyfairs also manages 10 events venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm).

The group employs more than 750 people and generated revenues exceeding €160 million for its financial year 2016-2017.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools and developing strong brands. Visit the future with Easyfairs.

For more information, visit our website http://www.easyfairs.com

Contact Easyfairs

Libby Brodie
Head of Marketing, StocExpo & Tank Storage Events
+44 (0)20 3196 4391
libby@stocexpo.com

Rani Gill
Senior Account Manager, Flame PR
+44 (0)20 3357 9746

Romana Shah
Senior Account Executive, Flame PR
+44 (0)20 3357 9740

 
 
Capillary Technologies Leads Bata's Omnichannel CRM Journey to New Markets in Southeast Asia
 
JCN Newswire
Jul 02, 2018
Category:

SINGAPORE - (ACN Newswire) - Capillary Technologies, a Singapore-based company that provides consumer insights, personalised engagement, omnichannel commerce and loyalty solutions, has been appointed as a strategic partner of Bata, a leading shoe brand. The partnership will help Bata strengthen their omnichannel CRM strategies in Philippines and Vietnam. Beyond these two markets, for more than three years Capillary has been acting as Bata's CRM partner in six Asian countries including Singapore, Malaysia, Indonesia, Thailand, India, Bangladesh and also three African countries - Kenya, Zambia, and Zimbabwe.

Capillary powers Bata's loyalty program, develops targeted & personalised, omnichannel campaigns, and performs in-depth consumer and business analytics for over 2,000 stores across these markets. With the goal to provide a unified CRM platform for all its markets, Bata will be kicking off its game plan for Philippines and Vietnam in the second half of 2018.

"We want to bring together exceptional products, and best-in-class retail technology to realise our passion for customer delight and deliver an exceptional customer experience. To really improve our brand-customer relationships, we feel it is imperative for us to find ways to walk and talk with our consumers across the various channels and touch points they use in their buying journey. The engagement had to be consistent, connected and seamless," said Roberto Longo, President, Asia Pacific, at Bata. "Capillary has helped us achieve this, having been our trusted partner across six countries in Asia. There was no doubt about banking on Capillary's expertise and innovative technology to take us ahead in Philippines and Vietnam."

With Capillary, Bata has been able to achieve 2.2X higher returns from targeted campaigns in Singapore and as high as 57X ROI from Facebook campaigns in Malaysia. In other markets as well, the brand has seen 10X increase in ROI from its overall CRM investments. With Capillary's assistance, the brand has won multiple awards, most recently for the best use of analytics and also for their CRM and Loyalty program in Singapore and Malaysia respectively, in 2018.

"We didn't want to be just another shoe brand to our consumers. A brand they might be buying from once in a while. Instead, we wanted to build a close relationship with them and become a part of their lives. Thanks to Capillary, through targeted campaigns, insight backed CRM decisions, and omnichannel engagement, we believe we have made some lifelong customers," added Longo.

Abhijeet Vijayvergiya, President & Managing Director, Global Accounts and Asia Pacific, at Capillary Technologies, also expressed Capillary's delight in propelling Bata's expansion into new markets: "This year, we foresee that Capillary will continue to grow exponentially across the globe. Our association with leading brands like Bata, who have partnered with us in many markets, reinforces the fact that the trajectory we have chosen for the company is the right one. We are definitely thrilled to help Bata in expanding its footprint in the Asia region."

In Southeast Asia, Capillary is working with 14 million customers and has more than 14 hundred stores active on its platform, including Mitra10, Bata, Caring Pharmacy, TungLok Group and McDonald's. Fresh off a US$20m funding round led by existing blue chip investors Warburg Pincus and Sequoia Capital, Capillary also plans to use some of the new funds in strengthening its presence in Southeast Asia, including Indonesia, after achieving a threefold growth in the region.

About Capillary Technologies
Capillary's technology solutions help businesses get ahead of the digital evolution and stay 'Always Consumer Ready'. Over 300 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia's leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers' lives easier, and experiences memorable. Explore more at https://www.capillarytech.com/

About Bata
Launched in 1894, Bata provides versatile quality footwear and accessories which are accessible for all. Having dressed your feet with elegance and class throughout the years, the family-owned business has been at the forefront of innovation in the design and production of new styles. The Czech brand currently has more than 5,200 stores globally in over 70 countries. In April 2017, Bata announced a modernized global brand direction with its new manifesto "Me & Comfortable With It", which focuses on empowering people to be beautiful and comfortable, no matter who they are, and what their style is. With this new strategy, the company now caters to the needs of today's consumers who are sophisticated and increasingly interested in the latest fashion trends. Explore more at https://www.bata.com.sg/

- ASIA TODAY News Global Distribution http://www.AsiaToday.com

 
 
Contact
Company JCN Newswire
Contact Tiara Liu
Telephone +81-3-5791-1821
E-mail info@japancorp.net
Website
NUS and SMI set up S$18m research centre to enhance global competitiveness of Singapore’s maritime and port industries
 
Jul 01, 2018
Category:

With the support of the Maritime and Port Authority of Singapore (MPA), the National University of Singapore (NUS) and the Singapore Maritime Institute (SMI) today established a S$18 million research centre to enable Singapore’s maritime and port industries to develop innovative capabilities and enhance their global competitiveness. The agreement to set up the new centre was signed today by Professor Chua Kee Chaing, Dean of NUS Faculty of Engineering, and Mr Toh Ah Cheong, Executive Director of SMI.

The new Centre of Excellence in Modelling and Simulation for Next Generation Ports (C4NGP) will be part of the NUS Faculty of Engineering and it will work with companies in Singapore’s maritime and port sectors to improve their technical knowhow, efficiency and productivity, and prepare them for the next phase of global competition.

C4NGP will also work closely with companies to ensure that the Centre’s research and development efforts are aligned with industry needs. Over the next five years, the Centre aims to focus on the following areas:

  • Design and build maritime systems, including simulation platforms that cater to the needs of maritime and port related industries;
  • Conduct navigational channel capacity studies and develop systems to simulate and optimise incoming and outgoing marine traffic;
  • Study various port terminal systems, including automated guided vehicle optimisation, scheduling and charging strategies; container yard storage management strategies; analysis of future port systems; and traffic flows within port terminals; and
  • Examine land transport-related systems such as port gateway design systems and analysis of inter-terminal traffic movement between port terminals.
    At steady state, C4NGP is expected to have about 20 NUS researchers working on projects in these important areas.

    Professor Freddy Boey, NUS Senior Vice President (Graduate Education & Research Translation), said, “NUS is delighted to partner MPA and SMI to set up this new Centre of Excellence. The C4NGP will work closely with the industry to promote innovation in the port and maritime sectors and to co-create cutting-edge solutions that could advance these sectors. This concerted effort will greatly enhance the long-term competitiveness of the maritime and port industries, and further strengthen Singapore’s strong reputation as a global maritime hub.”

    Mr Toh said, “We are pleased to support the establishment of the C4NGP to deepen NUS’ capabilities in port modelling and simulation and to promote greater collaboration between the academia and the port community to increase the overall competitiveness of the maritime and port sectors.”

    “The establishment of C4NGP is timely as it deepens our port modelling, simulation and optimisation capabilities. The centre aims to improve the planning and operations of our Next-Generation Port at Tuas and the eco-system around the port. It will help PSA and Jurong Port with the optimisation of their existing and future operations as part of the Industry Transformation Map. Beyond our ports, we hope C4NGP can be a good repository of modelling expertise as well as serve as a platform for collaboration with institutions across the world to develop and establish standards for port modelling and simulation”, said Mr Andrew Tan, Chief Executive of MPA.

    The C4NGP Governing Board chaired by Prof Boey will comprise members from key stakeholders such as MPA, SMI and industry partners. The Centre will be jointly led by Associate Professor Chew Ek Peng and Associate Professor Lee Loo Hay from the Department of Industrial Systems Engineering and Management at NUS Faculty of Engineering.

    Assoc Prof Chew said, “The Centre aims to make significant impact to the port community, both locally and globally. We will work closely with industry partners and apply our expertise in modelling, simulation and optimisation to create next-generation ports and maritime systems as well as pioneer disruptive technologies that could potentially reshape the shipping industry.”

    This is one of the latest maritime research centres supported by SMI as part of its efforts to deepen research capabilities while developing a steady pool of quality maritime researchers in Singapore.

    SOURCE / the National University of Singapore

  •  
     
    Digital PR Strategies 2018 Conference - Supercharge your digital PR and communications campaign
     
    Jul 01, 2018
    Category:

    SINGAPORE, July 2, 2018 /PRNewswire/ -- The Digital PR Strategies 2018 Conference, organized by Asher Russell Pte Ltd., will be held on 31 July 2018 at One Farrer Hotel & Spa Singapore. The 1-day conference will focus on the growing trends in digital PR revolution and discuss the many digital strategies and practical road maps that brands and organisations can leverage on using the latest technology and platforms. A strong line-up of presenters will discuss the latest insights and best practices to enable and amplify brand messages and content across various digital platforms to build better trust and engagement with their audience.

    Listen to how these rainmakers blend PR communications and media strategies with technology and tools to supercharge their digital PR plans and execution.

  • Rachana Panda - Chief Communications Officer, GE South Asia
  • Jesmond Chang - Head of Corporate Communications, Growth, Kaspersky Lab Asia Pacific
  • Mohamad Ario Adimas - VP - PR & Marketing, Loket - Gojek Group Indonesia
  • Sumit Ramchandani - Head, South East Asia, Lion & Lion
  • Charles Tidswell - VP JAPAC, Social Bakers
  • Carlo Ople - VP Digital Strategy & Disruptive Business, PLDT Philippines
  • Richard Wong - Chief Consultant, Embark Social
  • Prantik Mazumdar - Managing Director, Happy Marketer
  • Riku Vassinen - Head of Digital, J. Walter Thompson Worldwide
  • Gabey Goh - Lead, Content Marketing, CtrlShift
  • Benjamin Chelliah - Head of Communications, Spotify Asia
  • Gaurav Gupta - Senior Manager, Omnichannel Marketing, Circles.Life
  • Lars Voedisch - MD & Principal Consultant, Precious Communications

    Get the latest understanding on these hot button issues of the industry:

  • Best practices for digital PR and integrating it with your overall marketing plan.
  • Trends & developments in PR & media relations and how technology is impacting the way you do PR & media relations.
  • Content strategy on Facebook Live & other live streaming platforms.
  • Building digital content for greater trust, more engagements & greater loyalty.
  • All roads lead to search. Updates on Google's rankings & analytics communications strategy.
  • Data driven PR campaigns strategies.
  • Twitter as your social listening tool and one-to-one engagement platform.
  • Craft out a digital system to connect with journalists online and pitch them through social media and other platforms.
  • Negotiating brand partnerships with influencers & managing the relationships.
  • Online reputation management.
  • 360 video strategies.
  • Optimising digital content & message for customers & journalists.
  • Content amplification techniques.
  • Leadership branding & digital platforms.
  • PR communications strategy for Snap Chat & Instagram and other platforms.
  • Measuring the success of digital PR. Develop a dashboard for measuring social media and media communications programs.

    To attend this event, please email reg@asher-russell.com

    Details of the event:

    Organizer: Asher Russell Pte Ltd.
    Date: 31 July 2018 (Tuesday)
    Venue: One Farrer Hotel & Spa Singapore (Level 6, Ballroom)
    Time: 9:00 a.m. - 5:45 p.m.
    Admission: Business and trade professionals (paid registration)
    Website: https://www.digitalpr-asia.com/

    For more information, please contact:

    Asher Russell Pte Ltd.
    info@asher-russell.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

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